Where are Mr. Beast's early sponsors now?

https://www.preethamrn.com/posts/where-are-mrbeast-sponsors-now

by xmprt • 2 years ago

40 69 2 years ago

posnet• 2 years ago

It's always interesting to note the waves of sponsors flow through youtube/podcasts. Raid, Nordvpn, recently Incogni. I wonder if the ad spend actually pays off for them, or if it's just VC dollars being shoveled into the furnaces.

aimazon5• 2 years ago

If they’re high margin businesses that can lock in customers it can work out for them. That’s why VPN sponsors do so well: very high margins and the deals they advertise are typically multi-year upfront payments so the signups immediately repay the advertising cost.

The worst examples are low-margin businesses that have high churn, e.g: food subscription boxes. Hello Fresh etc have extremely high churn so they’re paying advertisers orders of magnitude more than they make per sale. That’s why they’ve moved from “free trial” offers to things like “free desert for the lifetime of your subscription” to spread the cost of the offer over the lifetime of the subscription (but even that doesn’t make the model profitable).

Rule of thumb: when advertising via influencers (YouTube, podcasts etc.) assume you will receive a single payment from each customer before they churn. If the first (and only) payment the customer makes doesn’t cover the advertising cost (and operating costs) it’s a very bad idea. Free trials are the worst option because it’ll go from 1 payment to 0 payments.

arrowsmith• 2 years ago

If VPNs have such big margins then why doesn't a competitor undercut them all on price?

wkat42422• 2 years ago

Sometimes they even screw the influencers out of their income lol: https://www.newsweek.com/honey-coupon-browser-extension-mrbe...

Also mentioned in the post's link by the way.

But also TikTok was probably a net negative for him as they lured viewers away from YouTube.

I never watch MrBeast and I always block ads and sponsors (sponsorblock) anyway so I didn't really notice any of these things. It's really nice not being overwhelmed with comercialism.

pests2• 2 years ago

LegalEagle and Wendover Productions have brought a class action against Honey/Paypal.

ChocolateGod• 2 years ago

I'm surprised over the Honey blowback, how else did people think they made their money?

grecy• 2 years ago

As a YouTuber it is fascinating to see the waves of "free product" sponsorship emails pushing harder and harder for me to review something, then a few weeks later to see the waves of videos in my niche from everybody saying "This is the greatest x on the market, you NEED to buy one".

One product in particular I must have received twenty emails from different marketing agencies trying to give me one for free. It's now pretty popular in my niche, though when reviewed by an actual expert they said it was junk.

progbits2• 2 years ago

I see Brilliant a lot on technical channels I follow and I'm very confused, the "courses" they are selling all seem like highschool level at best, but very advanced technical channels go "I've learned all this from our sponsor Brilliant".

bombcar• 2 years ago

Advertising is paying people to lie, and that's becoming more and more apparent.

Or what they "learned from our sponsor" is that they're offering courses.

bakugo• 2 years ago

but very advanced technical channels go "I've learned all this from our sponsor Brilliant".

Yeah, because they're paid to say that. You don't actually think they use the service themselves, do you?

vasco• 2 years ago

Next you'll tell us you think those really jacked guys do it because of a specific brand of protein powder and not buttloads of steroids.

xmprt2• 2 years ago

As someone who has done some of the free Brilliant puzzles, I can't say I've learned a ton from them but it does feel nice to exercise some of my brain muscles occasionally in ways that aren't directly related to my job even if it's just high school level physics or math.

Krasnol• 2 years ago

Don't know about the margins, but every time I talk with non-IT people on the topic of VPNs, they know about NordVPN. I've heard it being used synonymous to VPN.

Seems to work somehow.

underseacables• 2 years ago

I think the vast majority of ad spending goes into the furnace. Most people block it out, skip it, or ignore it. Unless it's really good, or unique, it is just universal noise now.

Animats• 2 years ago

Article conclusion: "What was the point of this? Honestly, I don't know."

Not wrong.

psyclobe• 2 years ago

Never seen a single Mr. Beast video; what's the big deal?

cmeacham98• 2 years ago

Mr Beast targets and is very successful in the children (think pre-teen/teen) demographic. His videos often feature giving away a large sum of money or other prize via an elaborate contest/challenge, and he's the YouTuber that can be largely credited with popularizing this style of content.

He's also recently been implicated in several controversies - including (all allegedly) hiring and protecting a misogynist/pedofile CEO, promting and then dumping various scam cryptocurrencies, and very poor conditions for contestants in his recent "Beast Games" (a spin on the hit move Squid Game).

compootr• 2 years ago

HN isn't the drama place, but a lot of DogPack's accusations have been debunked :)

search soggy cereal on YouTube for more info

Vespasian• 2 years ago

There was also a HN submission earlier that year talking about a leaked (or "leaked" who knows) employee manual (which looked plausible) that shared some insights into the inner working of his company.

https://news.ycombinator.com/item?id=41549649

technion• 2 years ago

I agree regarding the age of his viewers. Every single under-15 is know watches him.

Which makes it interesting to see just who sponsors him. What nine year old is investing in crypto? What eight year old is buying VPN products?

2024user• 2 years ago

I'm in my 30s and have watched some of his videos - including the squid games recreation (not beast games). I like them. They're whacky and over the top but there's nothing wrong with that.

motoxpro• 2 years ago

He's the biggest creator on YouTube. Each one of his videos gets more views than the Superbowl.

karel-3d• 2 years ago

They are big budget, very well produced videos with rapid cuts, that always target "teen male" demographic.

"We get cars and throw them in a hole!" "10 thousand people battle for 1000 dollars!" "I survived 10 days in a hole!"

stuff like that. They are always quite stupid but very well produced. MrBeast always shouts "isn't this awesome" "isn't this cool" etc. Very easy viewing, especially if you're a teen male, never challenging in any way

magic_smoke_ee• 2 years ago

I don't know who they were or who they were targeting. I only remember their #TeamTrees annoying nonsense from 2019 and the popular Youtubers who fell all over themselves trying to celebrate this greenwashing nonsense without using their brains first.[0]

0. TeamTrees vs REALITY!! https://youtu.be/gqht2bIQXIY

Where are Mr. Beast's early sponsors now?

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