Mixergy Premium

http://swombat.com/2012/7/9/mixergy-premium

by AndrewWarner • 14 years ago

62 26 14 years ago

badalyan• 14 years ago

One of my best investments as a startup entrepreneur.

I begin each day with my "Mixergy Morning". Not only do I gain deep insight, I'm also provided with enormous amounts of motivation for the day.

cpuspin• 14 years ago

Startup / business content is not something I'm short on lately. There's a ton of free stuff I have yet to consume, and so spending $25 /mnth doesn't seem necessary for me.

brandnewlow• 14 years ago

Andrew's stuff is in a league all it's own.

antonioevans• 14 years ago

I evangelize Andrew's stuff to the NYC Startup community all the time. It's like one of those secret clubs in Chinatown which you need the password. I just tell them : Mixergy

dools4• 14 years ago

I can't imagine a more emphatic Mixergy fan than myself. I wrote a post at the beginning of this year[1] with a list of things you can do to afford the paltry sum Andrew charges for his content.

I don't even pay $25/month, I pay $200 per year. The content I've seen on Mixergy has not only helped me refine the pitch for my products, but also my service and consulting business which helps me make money to build the products.

In fact, I get work by simply pitching people the exact same systems I learn on Mixergy - basically taking what I've learned and applying it to other people's businesses.

It's like having a degree. Someone introduced me the other day as the "walking, talking Mixergy king". Like in entrepreneurial circles, it's so well known that having an encyclopedic knowledge of the content is tantamount to having a qualification.

If you're not already a Mixergy premium member, get in now while the price is this low. It's the single best source of business advice in existence.

[1]http://www.workingsoftware.com.au/page/A_list_of_things_you_...

drewcrawford2• 14 years ago

I am a Mixergy fan, but I have been debating about canceling.

It is a great show, and Andrew is wonderful. That's the problem. It's easier for me to listen to other people's success stories than to write my own. I am concerned that I spend too much time learning how to be successful and not enough time actually working on being successful. Rarely at this point do I feel that the barrier is because there is some knowledge that I did not know, but rather because of failure to ship. It's possible that my perception is wrong, but obviously I do not think so, or else I would change my perception.

If I was able to contain it to one hour a week, it would be fine. But the problem is finding that one interview that is most optimal this week. He turns out too many high-quality interviews even to evaluate.

It's hard for me to evaluate objectively what is the right balance between genuinely helpful consumption and genuinely valuable production. I seem to oscillate quite a bit from week to week, and so I wonder to what extent my opinion is reactionary. But my thinking lately is that I do not make effective use of the resources I have available to me. Improving the quality of the signal is only good if it makes a net improvement at some point, it is no good if the signal runs straight into earth ground. I am not saying that consumption is non-useful at all, we are at different stages, etc. I am just wondering if I have personally been overestimating the utility of consumption to the detriment of production.

I also do not have a commute, so I do not have the "how do I make use of this dead time?" question that swombat seems to have. That may play a role in my analysis.

dools4• 14 years ago

Oh hey there :) How's your biz going since we last talked? We should catch up again some time ...

AndrewWarner2• 14 years ago

Drew, what's your biggest challenge with shipping?

drewcrawford2• 14 years ago

I could write you a small novel, but the short version is, by analogy, the knapsack problem. I can fit so many tasks into my bag for [time unit]. Which ones do I pick to meet my goals? On what basis?

This problem can be cloaked in many different ways: What feature do I implement right now? Should I go to the Python meetup tomorrow? When should I read the sci-fi book that guy recommended? Do I push for the refactor that the code base really needs or the refactor that the client can afford? Should I be answering the phone more or answering it less? Should I cancel my Mixergy subscription? If I can time-afford to attend N events, what is the right mix between developer and non-developer events?

I make a hundred micro-decisions a day that lead to me not shipping. For each decision or decision category, I can give you some reason that makes some amount of internal sense in its immediate context. But ultimately I think I am incapable of really rationally understanding how tens of thousands of tiny choices affect my trajectory over the course of a year at decision-time.

The second generation of the problem is that other people have the problem, and it has a trickle-down effect. Jim irrationally wants to put out a short-term fire vs the long-term solution to the problem. He may do this over my protest. How interested am I in shipping the project, and how interested am I in not butting heads with Jim? It is extremely hard to get the mix right between acquiescing and putting out the fires, educating Jim, and cutting him loose, and that is literally the difference between accomplishing nothing and shipping dozens of products a year.

It's really a problem with rationality in decision-making.

revorad• 14 years ago

It's easier for me to listen to other people's success stories than to write my own. I am concerned that I spend too much time learning how to be successful and not enough time actually working on being successful.

Holy cow you stole words from my brain! But, after battling with this feeling for a while, I've finally come to a working solution.

The mistake I was making was taking other people's results as the lesson. That led me down all the wrong rabbit holes and left me feeling exactly as you do.

What I now do when I listen to Mixergy or any other startup stuff is treat it as stories and try to learn what experiments to run, what to test within the framework of my work.

I do not let any of it derail my own plans.

This means I don't randomly read or listen to stuff any more. When I am working on my site's marketing, I will go and find some marketing material. If I'm working on A/B testing, I'll read up on that.

And finally, sometimes I just have to let go and watch some random stuff because I do enjoy it. It's like war stories to me.

Don't get down. If you're really not getting much work done, then just shut it all out for a bit and get the work done.

BrokerChange• 14 years ago

I use Pinboard to place the articles I read into buckets:

* Ruby * Customer Life Time Value * Landing Page Best Practices * Etc.

Then when I need to work on something for my site, I'll reference Pinboard and pull up all the amazing content I've compiled over the years (I imported my Delicious links), do sometime reading, create an action plan, and then go execute.

Just my dos pesos.

swombat3• 14 years ago

I also do not have a commute, so I do not have the "how do I make use of this dead time?" question that swombat seems to have. That may play a role in my analysis.

Definitely. As much as I find them useful, I probably would not listen to the Mixergy podcast if I had no dead time - and in fact, that's exactly what I did(n't do), when I didn't have a commute.

But now that I've discovered Mixergy Premium, that is something worth making time for, imho - if, as I've said elsewhere, you can easily afford $25/m but aren't finding the time to learn various practical business skills like the ones taught by those videos.

pacomerh• 14 years ago

Yeah, people spend too much time watching success stories and not enough time actually creating projects. I stopped watching mixergy all together for this same reason. I tend to listen to more variety shows while I'm driving now. But my main issue with Mixergy is that it can actually get kinda cheesy after a while. Somehow I feel like they overact their role, kinda closer to the telemarketer vibe. It seems like it's a show for the "Let's squeeze some milk out of this cow" people, actually caring for the milk not the experience.

jonathanjaeger• 14 years ago

I've listened to Andrew's interviews several times. He's the best at prodding to get an answer in the nicest way possible, and sometimes that leads to the most insightful comments from the entrepreneurs.

DanielBMarkham2• 14 years ago

I like and respect swombat, and Andrew seems like a great guy who is on a mission, but this subject is a lot more complex than just people randomly nay-saying anything that gets posted on HN (which happens).

The problem is that there is simply way too many people wanting way too much money for stuff. Everybody that has a business model that includes startups is doing some kind of Chinese Math that begins with "if we can take 1 million startups and help them make 50K per year, and then we only ask for 20% of their profit in return...."

The problem is that most startups fail, even with the super-awesome help you are providing. That means there's no money for anything. There are far too many companies selling the dream of doing X instead of X itself. So yes, I can provide you with a master class on product positioning, and hell, at the end of the day you can even feel like you've learned something and took lots of action items, but did I actually help you position your product? Or just give you stuff to do in the "product position" space? Acceptance critera has to be either "this mandatory overhead" or "this directly generated X amount of sales". That's it. Leads don't count (unless you've established a pipeline and can demonstrate it works). Being pleased with content -- even having a great feeling after consuming content and picking up things you feel are really useful -- doesn't count.

Like I said, I'm not trying to knock Andrew. For the few interviews I've seen, he's doing a bang-up job, and if the issue is just what to pay for quality entertainment, I'd much rather pay 20 bucks a month for that kind of content than something silly like a cable movie channel. I'm just saying that over a period of years I have grown exceptionally careful about spending money on anything. It's way too easy to spend more for stuff than you'll ever make back.

Want to know where I feel like I've picked up the most value? Serendipity. Some guy posts a random link on HN. I'm doing a Google search on one thing and come across something else. Those kinds of things only happen once every year or two for me. If I had my way I'd make a big house and invite the top 100 scrappy entrepreneurs to live there while I just hung out. Now that would be worth making a sacrifice and taking a gamble. Once again, this has nothing to do with this particular offer. Some kinds of information transfer work best in an interview/publish-subscribe format. Some work best in a P2P, informal, indirect setting. To me at least, important startup lessons seem to fall into the second category.

swombat3• 14 years ago

Paradoxically, I don't think Mixergy is most useful to the broke failing startup. Failing startups at that stage tend to be time-rich and cash-poor (I know, I've been there!). If that's where you are, I don't think Mixergy Premium is right for you.

As for me, right now I am cash-rich (well, relatively) and time-poor. I barely find the time to do any of the important stuff. You know, like figuring out how to get leads out of linkedin and redoing our website to generate more leads. So for me, if I can pay some double-digit amount of dollars and make progress on those important objectives that have a bottom line impact of tens of thousands of dollars, as I said, it's a no-brainer. I know it's an easy argument to make, but if I sell a single client because of one of Mixergy's talks that will be worth £5-10k this year (based on our average claim size) - and that's not counting future years and other leads that may come from that client. And from following the instructions in the LinkedIn masterclass, I have already generated about half a dozen leads. Sure, maybe none of them will convert, but that's half a dozen more leads than I generated through LinkedIn ever.

Sitting through a bunch of videos that teach you about stuff you can't really apply is a waste of your time and your $25/m. Sitting through a video that teaches you, in a concise manner, something you can use right now in your business is priceless.

Anyway, so to summarise, Mixergy is gold dust for the time-poor and cash-rich, but not the time-rich and cash-poor.

DanielBMarkham2• 14 years ago

So here's the thing: most startups fail. Failures are the norm in the startup life, sometimes by a ratio of 19-1.

Aside from the cash-rich/cash-poor discussion, which has some merit, the problem is that harvesting useful information from startups is tough because there's a vast amount of selection bias going on. Everybody who succeeds believes that the things they did helped them succeed. This would seem obvious. But the math doesn't work out. The problem is that most of them are much better at telling their personal story than drawing useful conclusions.

I think that somebody like PG is starting to see enough samples that he can make some broad and rather useful statements. I believe you may be able to start teasing out the signal from the noise once your sample size gets into the hundreds or thousands. But the vast majority of this is just people sharing their own experiences -- and sometimes being a bit reluctant to dive into the juicy details. Nothing wrong with that, and as you say if nothing else there's a lot of solid things to learn also. You have to be careful to clearly understand whether you're buying the steak or the sizzle.

When I consult, I make enough to spend it on a lot of things, and I have. For instance I love being a pro member of SEOMoz. But after a couple of years of membership, I'm just now thinking I have a handle on using it to gather real returns, and the return rate isn't worth the investment right now -- no matter how much sales I'm making. Same goes for a few other helper subscriptions. To me having the cash doesn't change much: I'm still left looking at an industry that makes people feel as if they're well underway to internet riches or whatever instead of actually sending them there. This isn't meant as a ding against anybody doing it. It's just a damned difficult subject. If anything, having the cash to buy whatever I want makes the problem much tougher. Suddenly I'm awash in all kinds of content and services that each require attention and all promise incredible returns if I just follow along. Do you have any idea how much regular content is pushed out each month for folks interested in business?

I used to listen to a lot of pop-business audio. Stuff like "Learn to master NLP and increase your sales overnight!" I found that while I enjoyed a lot of it, it just didn't have immediate value. When I thought about how disappointed I was, I thought about quitting. But there was always that next one. Surely it would pay off. Out of maybe 50 of these things 2 or 3 actually paid off (and they paid off in a big way). Looking at the startup-helper community, I get the same feeling, only more so. I don't feel cheated or anything, I just feel like what people want -- feel-good useful-sounding advice and encouragement -- and what they need are two entirely different things.

Yes, if you get one lead that converts it's easily worth it. Say a 5% conversion rate, you'll need 20 leads to make that happen. If you learned something that gets you 20 leads, and if they convert at that rate, then it's worth it. Congratulations. Track those leads and come back to us with some numbers. You know, it's entirely possible that you could be generating leads that don't convert at all. Or they could convert at a higher rate. We just don't know anything at all right now.

I hate to sound like an asshole, but I don't want others to go down this same track. Too many times you just listen to the audio, get excited about the possibilities of what can happen, take a few notes, make a few changes, then move on to something else next week. You're purchasing an emotional experience, not leads. Yes, the leads appeared. That's a number. Work the numbers, not the feelings.

BryanB55• 14 years ago

I'm a Mixergy premium subscriber and was at Andrews event in Austin during SXSW. It's mostly all great content but I must say I probably haven't logged in to listen to anything within the last 3 months or so because I've just been so busy and trying to focus on creating rather than spending so much time learning.

I feel like I often go through phases where I'll learn a lot of new techniques and then spend time implementing but lately implementing has been taking up a lot of my time.

dools4• 14 years ago

Do you download the audio? Even when I'm not actively studying Mixergy I constantly listen to both the interviews and courses while I do exercise. You'd be surprised how much sticks in your mind simply by osmosis.

WadeF• 14 years ago

Mixergy Premium is worth subscribing to simply because you know the content will be good and you don't have to wade through a bunch of random startup advice porn to get the good stuff.

I've found it helpful to take notes and try to implement just one or two of the easiest things afterwards. The strategy has worked well and I more than recoup the monthly cost.

andrew_wc_brown• 14 years ago

Mixergy Premium is like a gym membership.

You'll end up spending money on something you won't actually do because when it comes down to it you just have to do it.

sopooneo• 14 years ago

My complement and gripe: Mixergy is great. I listen to it because I enjoy it a lot. It's because I enjoy it so much that I tolerate the host projecting his insecurities onto his guests.

Its interesting that Marc Maron's comedy podcast is a very near parallel. He is a good but slightly lesser known comedian who interviews masters of the craft about their histories and how they succeeded.

But also parallel is Maron's tendency to frame his questions around his own neurosis, effectively assuming his guests deal with the same demons he does. To some extent both hosts are correct and we all struggle. But in both cases, they almost put words into their guests mouths.

Again, Mixergy free and premium are well worth it and, if you read this Andrew, despite my unsolicited criticism, I do love your show and appreciate all the work it must take.

mindcrime• 14 years ago

OK, I'll bite. It's only $25/month, and I got a good vibe from reading swombat's notes from the one course. I just signed up, and am looking forward to gaining some useful knowledge here.

We (Fogbeam Labs[1]) are still in the "Customer Discovery" phase of Customer Development, and I'm hoping some of the material on Mixergy will: help with finding people who will participate in the CD process with us, and help us nail product/market fit.

[1] http://www.fogbeam.com

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