Ask HN: How to get an edge in traditional business using technology?

Hi guys, first of all i would like to introduce myself. I'm a business student (19 year old) from Chile looking forward to start a new business. I'm sorry if my english isn't perfect, it's something i'm constantly working on.

So basically i'm starting a specialty food store - wholesaler, focusing mainly on Caviar and Truffles (at least at first), a pretty small niche traditional kind of business.

I know i'm probably lacking funds in comparison to my competition, but i think i can probably outperform them in everything related to web and internet (i'm not exactly a hacker, but i think i'm pretty proficient with technology), as the take of the competition here is pretty much "brick and mortar", with little or no taking advantage of new technologies.

So, how could i leverage this technical advantage to get an edge in this business? Good SEO and a nice e-commerce page comes to mind, but i'm pretty sure there are other areas and tactics i haven't thought of.

Thanks a lot.