GTLD Applied-For Strings

http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en?tag=mncol;txt

by NaOH • 14 years ago

16 25 14 years ago

newgtlds.icann.org

tmcw• 14 years ago

I really, really hope I can register for .CASHBACKBONUS URLs in the future. Sure, my homepage is... tmcw.CASHBACKBONUS

duskwuff3• 14 years ago

One of many instances of companies registering their names, trademarks, and slogans. There's also .AFAMILYCOMPANY, for instance, proposed by Johnson & Johnson.

I seriously hope that ICANN blanket-rejects all proposals which include trademarks, on the grounds that they would be of no use to anyone other than the trademark holder.

tg3• 14 years ago

based on other articles on this topic, it seems that allowing for trademark names is half the point (e.g. Canon.com switching to .Canon). These companies aren't applying for the string so that others may use it, they're applying so that their company brand is all over their domain.

sneak• 14 years ago

I seriously hope that ICANN blanket-rejects all of this. Polluting the top-level namespace is a fool's game. This is one of the shittiest ideas ever to happen to the Internet.

blazingice• 14 years ago

I count 1930 applications, which is $357M in revenue, given the stated application fee of $185,000. This is three times the projected revenue of $92M [1]. It'll be interesting to see how ICANN ends up spending this money.

[1] http://archive.icann.org/en/topics/new-gtlds/explanatory-mem...

jensnockert• 14 years ago

Interesting that some domains are registered a lot of times, like .app

I wonder how (and if) they are going to select a 'winner'

justincormack• 14 years ago

and Google and Amazon fighting over .search...

wmf4• 14 years ago

Some of the applicants will try to disqualify each other. If more than one applicant is still left after that, ICANN will auction the TLD.

frankbook• 14 years ago

This: http://research.microsoft.com/pubs/155941/domainbias.pdf

graue• 14 years ago

Quoting linked paper's abstract (please include a summary next time):

> This paper uncovers a new phenomenon in web search that we call domain bias — a user’s propensity to believe that a page is more relevant just because it comes from a particular domain. We provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments. We begin by studying the difference between domains that a search engine surfaces and that users click. Surprisingly, we find that despite changes in the overall distribution of surfaced domains, there has not been a comparable shift in the distribution of clicked domains. Users seem to have learned the landscape of the internet and their click behavior has thus become more predictable over time. Next, we run a blind domain test, akin to a Pepsi/Coke taste test, to determine whether domains can shift a user’s opinion of which page is more relevant. We find that domains can actually flip a user’s preference about 25% of the time.

I skimmed the paper, and it looks interesting but not really relevant to this story. They find that swapping the domains webmd.com and genetichealth.com causes people to prefer the result labeled "webmd.com" (with genetichealth.com's content). All this seems to suggest is that WebMD has a reputation for relevant health content, i.e. it's the reputation attached to the domain that matters, not the domain itself. (If it IS the domain itself, that's not established here.) So if WebMD moved to "webmd.health" or just "webmd.", once people got used to the change, it doesn't seem that this would affect the results.

SCdF• 14 years ago

Can someone explain why this kind of thing is a good idea? Apart from ICANN making more sweet sweet money, what exactly is the point?

wmf4• 14 years ago

We won't need lame getfoo.com or fooapp.com style domains; it can be something cooler like foo.app.

gamache• 14 years ago

And then the second app called Foo comes around, and...

xelipe• 14 years ago

Not if a domain squatter already had bought/reserved foo.app.

goforit2• 14 years ago

burke summed it up perfectly. 1. Make lots of cash quickly and destroy any remaining faith in ICANN as a steward of the DNS. 2. Exit.

burke• 14 years ago

What a disgustingly blatant cash grab. I wonder how long ICANN-monopolized DNS as we know it will stick around.

nostromo• 14 years ago

Notice how 70 were applied for by "Top Level Domain Holdings Limited"

Then go to their website, and click management. http://www.tldh.org/management/

The exe's bio says, "Prior to joining TLDH, Peter Dengate Thrush was Chairman of the Board of Directors of ICANN, and in that role led the process that resulted in the historic decision to launch the new gTLD program in June 2011."

Seems like a conflict of interest.

willlll• 14 years ago

Apple is applying for APPLE. Google is applying for 谷歌, みんな, グーグル, ADS, AND, ANDROID, APP, ARE, BABY, BLOG, BOO, BOOK, BUY, CAL, CAR, CHANNEL, CHROME, CLOUD, CORP, CPA, DAD, DAY, DCLK, DDS, DEV, DIY, DOCS, DOG, DOT, DRIVE, EARTH, EAT, ESQ, EST, FAMILY, FILM, FLY, FOO, FREE, FUN, FYI, GAME, GBIZ, GLE, GMAIL, GMBH, GOO, GOOG, GOOGLE, GUGE, HANGOUT, HERE, HOME, HOW, INC, ING, KID, LIVE, LLC, LLP, LOL, LOVE, MAIL, MAP, MBA, MED, MEME, MOM, MOTO, MOV, MOVIE, MUSIC, NEW, NEXUS, PAGE, PET, PHD, PLAY, PLUS, PROD, PROF, RSVP, SEARCH, SHOP, SHOW, SITE, SOY, SPOT, SRL, STORE, TALK, TEAM, TECH, TOUR, TUBE, VIP, WEB, WOW, YOU, YOUTUBE, ZIP

adgar• 14 years ago

Are you suggesting that Apple should diversify its investment in web properties? Or that Google shouldn't? (Or are you not making a point?)

senthilnayagam• 14 years ago

one guy Daniel Schindler applied 307 times with different LLC company names & *@donuts.co email, which looks computer generated name generator app

GTLD Applied-For Strings

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