Tim Cook confirms updated Mac Pro coming in 2013

http://www.appleinsider.com/articles/12/06/12/tim_cook_confirms_updated_mac_pro_coming_in_2013.html

by mattjaynes • 14 years ago

18 36 14 years ago

rhizome3• 14 years ago

I'm gonna be cynical-guy and ask if there's any indication that this is anything other than CYA, since "later next year" tells me work is only just beginning. Were there any leaks or rumblings before the backlash?

Regardless, this would seem to be a very uncharacteristic stumble for Apple in the expectations-management department.

cdcarter• 14 years ago

Does it matter if it's CYA if they follow through?

rhizome3• 14 years ago

It's the difference between the word "confirms" and "announces."

dasil0033• 14 years ago

No, there were rumors circulating for a while about secret teams and major upgrades in the work. If there redesigning the whole thing then it could be a big job and maybe they are waiting for certain components to get to where they want them to be.

The remarkable thing about this email is that Apple never pre-announces things. And just the other day they said something about doubling down on secrecy. I think what happened here was a tremendous swelling negative rumor mill that Cook figured would cost Apple more in terms of pro defections than they would lose from current buyers waiting. For Microsoft that's just another day at the office, but for Apple it's extremely rare.

rhizome3• 14 years ago

The remarkable thing about this email is that Apple never pre-announces things.

Exactly.

jsprinkles6• 14 years ago

Does anybody else think secretive companies annoy customers more than open ones? A lot of bad feelings could have been avoided yesterday were this public information, without Tim having to e-mail someone to break it. There was a genuine rash of anger, obviously (from the HN coverage), and just taking a few moments to say what's in the pipeline, while very not Steve, would have made this situation a lot better.

It's not just Apple I've noticed this with. Maybe it's time we rethink secrecy from a product development standpoint? Does it really give your competitors an advantage to know what you're working on in the days of the Internet? Is this something that business types have put thought into, since secrecy seems to be the status quo?

I can understand new products entirely, but a simple update to their Mac Pro is something they could just say, publicly, with little recourse, to reassure its small (and dedicated) fan base.

dasil0033• 14 years ago

I think Apple annoys people more than other companies. It's something of a lightning rod. Should they be more open about product roadmaps? Past performance would seem to indicate know. It doesn't matter if people are annoyed if they're selling out everything like hotcakes.

jsprinkles6• 14 years ago

My comment was a generality. For example, if Apple (or any company) tomorrow published:

    Q1 2013 (tentative)    iOS 6.1
    Q2 2013 (tentative)    Mac Pro update
    Q3 2013 (tentative)    iOS 6.2

Does that give competitors a leg up on them, genuinely? What does Apple gain from being secretive? Is it just status quo thought at this point that is keeping companies thinking secretively? I understand new products being a surprise, that's kind of cool, but does it hurt Apple to be a bit more open? Is there some competitive advantage I'm missing?

Say you're Dell. You see Apple is working on a Mac Pro update. Does that change your priorities at all, strategically? Does it matter to you? Now Apple working on a game-changer, that I understand, but a simple update? Why keep that secret? What do competitors gain from knowing every little detail of what Apple is up to?

I'm trying to figure out Steve's reasoning, since I'm not terribly versed in business, and this generally seems to be a business decision. It's especially epidemic in IT, where all of us are writing cool software, but nondisclosure prevents us from sharing with competitors except in special circumstances. So instead of advancing the state of the art, we're all reinventing the wheel because our prior wheel inventions are nondisclosured to the prior company.

I just don't get secrecy.

maximilianburke• 14 years ago

The people I know who buy Mac Pros keep themselves quite up to date with technological developments. They know when Intel releases a new processor family, they know when nVidia and AMD release a new generation of GPU. They know that when these items are on the market they could easily call up Dell or HP and have a workstation with these components, but they don't want a Dell or HP, they want an Apple. As a result they are annoyed when Apple continues ignoring their flagship product, a product that now is now two generations behind in both CPU and GPU.

They're also typically the type of people that are irked that Apple's geometry shaders run on the CPU and not the GPU.

jack-r-abbit• 14 years ago

I think this comment is one reason: http://news.ycombinator.com/item?id=4103596

I could really use one now. I'd buy one of the existing ones, but man... I really feel like a sucker paying so much for a system that's clearly lacking in a lot of spots, to know that I'll be upgrading in a year.

Buying electronics is always a gamble of buy now or buy later. Announcing there is an update coming can poach some sales of the current model. I'm sure there is more to it than that. but it can happen.

fiatmoney• 14 years ago

I don't understand why you would trust a company whose product roadmap consists of a single cryptic email, with the tools you use to maintain your livelihood.

mikek• 14 years ago

Are there other computer manufacturers that publish a public product roadmap? I'd be curious to see one of these.

droithomme4• 14 years ago

This is big news because it means the machine will be nearly 4 years between updates. The current machine, its huge physical size, yet its weak configuration, and its absurd pricing, are insulting to professional users.

Apple is either clueless or is having serious problems maintaining competent hardware engineers despite them being the second wealthiest corporation in human history and sitting on a massive war chest. Instead of hiring the talent they need, obscene bonuses are delivered to executives since Jobs died.

The question is, why are they having trouble finding designers? I have heard various accounts from people, as well as rumors, that their pay is below industry standards. Also, certain jobs are not stable with Apple hiring people for consultant like specialized positions at employee wages, tying them to insidious contracts, and then dismissing them when their niche skills are no longer needed. It is also reported to be an abusive place to work where employees are belittled and insulted and their contributions not acknowledged.

jonhendry• 14 years ago

Perhaps they don't want to just rehash the same old tower form factor.

jsprinkles6• 14 years ago

Apple being as wealthy as it is implies, to the contrary, that it is not clueless.

phaus2• 14 years ago

Your statement sounds sensible, yet I can't seem to reconcile it with the fact that Justin Beiber is one of the wealthiest musicians of his time.

droithomme4• 14 years ago

And this is why my statement was "either clueless or is having serious problems maintaining competent hardware engineers", and then proceeded to talk seriously only about the latter case.

to3m• 14 years ago

For a company supposedly kicking their professional customers in the face again, and again, and then again just now, they really aren't doing too badly. My personal theory is simply that they just don't make all that much money from them...

holman2• 14 years ago

Actually, it hasn't been four years between updates: http://buyersguide.macrumors.com/#Mac_Pro

The Mac Pro had updates in 2008, 2009, 2010, and yesterday. They may not be the type of pie-in-the-sky updates you might want, but that's another discussion.

droithomme4• 14 years ago

Mid 2010 to the announced next update in late 2013 is 3 and a half years:

mid 2010 - mid 2011 : 1 year

mid 2011 - mid 2012 : 1 year

mid 2012 - mid 2013 : 1 year

mid 2013 - late 2013 : 1/2 year

Hence, my statement "it will be nearly 4 years".

ghshephard3• 14 years ago

I'm wondering who this news really impacts. Do Pro Users actually update their desktop systems more than once every four years? My Dell Precision 650 (Circa January, 2004, cost $4300 back then - top of the line workstation at the time) - is precisely as productive today, as it was when I was using it 8 years ago. The apps all run just as fast, I get the same amount of work done, I don't really have any need to upgrade to something newer. With the exception of operating system patches, it's mostly the same software.

Now - I _want_ a newer system, but, if you asked me whether, at the end of the day, my work output would be any different, or whether I would just be happier, I would have to answer the latter.

Instead of HN commentators feedback about how old the Apple platform is, I'm wondering whether they could comment on how the USB 3.0 + Thunderbolt + Retina Display upgrades they wanted will make a very real difference to their productivity. That would make for some useful reading, if it's the case.

It's not my sense with Pro Users that it is - and their tools will continue to work just as well for now. I think the Pro market is just different from the "upgrade every year or two" consumer market.

Also interesting, would be feedback from Pro Users who have decided that Apple not upgrading more frequently, will result in them changing platforms, and, what platforms they will change to - and why.

jsprinkles6• 14 years ago

I used to edit video in Avid on a Mac Pro. Multimedia usages will drink memory like water, and your system being more powerful directly implies that you get more work done. Less render time is a big one.

To that end, I can understand some of the complaints.

ghshephard3• 14 years ago

Re: Memory - http://www.crucial.com/store/listparts.aspx?model=Mac%20Pro%... gets you 64 Gigabytes for the MacPro for $800.

I'm presuming most Pro Users kick their box up to 64 GB without thinking twice about it.

tibbon• 14 years ago

I myself couldn't afford (and didn't need) a Mac Pro several years ago. However, I could really use one now. I'd buy one of the existing ones, but man... I really feel like a sucker paying so much for a system that's clearly lacking in a lot of spots, to know that I'll be upgrading in a year. And the current pricing feels absurd (although normally I feel Apple pricing is fine, right now the Mac Pro isn't a great deal).

It could be argued that a real "pro" would make their money on it either way, but I myself am sitting more in the "prosumer" market. I make videos for Youtube, but I don't really make much money on them... but I really enjoy doing it. The workflow on my Macbook Pro right now with 1080p is just painful.

ghshephard3• 14 years ago

Right - I can't imagine spending any of their _own_ money on a Mac Pro. If you are a gamer, you go build one of your own systems, or have someone like JNCS (who built my gaming PC). If you are Joe Average consumer, you buy an iMac for the home.

Hard to see anyone but a Pro User (for whom dropping $5K on a machine that just gets the job done, and sits their for five years doing it, is the goal) buying the MacPro. It left the sweet spot for personal purchases of Macs (if it was ever there) a couple years ago.

socksy• 14 years ago

I imagine it was mainly done to stop the spread of rumours, that post's such as Marco Arment's could spark (perhaps already has?): http://www.marco.org/2012/06/11/half-assed-mac-pro

Tim Cook confirms updated Mac Pro coming in 2013

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