On Naming Apps

http://blog.tapstream.com/post/24542193450/on-naming-apps

by slaven • 14 years ago

31 11 14 years ago

blog.tapstream.com

stinky613• 14 years ago

I wish I could say that I was different from the masses, but I've definitely demonstrated a very strong preference for apps with "HD" in the name. That much will make me more likely to click on the app in the store to learn more. Ultimately, the screenshots are more likely to sell me than any other single factor (name, price, universal?, feature list, company, ratings).

Good screenshots give me an impression of not only what the app does but -how- it does it. I tend to shy away from apps (not tweaks, though) in Cydia that sound great but have no screenshots. I wonder if such a thing is true for most other people or if getting people to click through to the app details page is the only hurdle for most people.

Frankly, I feel that names would be less important if the app store gave the user more control on how to drill-down and filter results.

slaven• 14 years ago

Thanks - I feel the same way and think all of those are important, but popping up on search after the name change was definitely surprising.

musashibaka• 14 years ago

I can't say that I am surprised. People generally like catchy names. I mean, who likes to look like an idiot trying to pronounce their favorite app?

"Yea man, you have got to try this new app called budgerigar!"

Sure...

incision• 14 years ago

What, were Stockly, Stockstagram and Stoc.ks already taken?

orta• 14 years ago

Don't forget instastocks!

RegEx• 14 years ago

Or stocks.io

jamesshamenski• 14 years ago

The order of keywords having an effect on placement is an odd variable for the App store algo.

Another helpful hack is to rename your company. Instead of Tapstream, an example would be 'Stock Market Data Insight'. Packing in the keywords in a name is great because;

A) it's visible to the viewer in the iOS store list view

B) adds clarity + confidence in the product solution / offering

C) has lots of index weight. Far more than just the keyword field.

spaghetti2• 14 years ago

What's the easiest way to rename your company in the app store?

benjaminfox• 14 years ago

Renaming your company is a paperwork-intensive process - you need to provide proof to Apple that the new name is registered as a company and owned by you.

Details: https://developer.apple.com/support/ios/account-management.h...

(Giving your app a new name is trivial, on the other hand, and can be done when submitting an update in iTunes Connect.)

On Naming Apps

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