Technology crushing human creativity? Apple's iPad ad has struck a nerve online

https://finance.yahoo.com/news/technology-crushing-human-creativity-apples-174552294.html

by 1vuio0pswjnm7 • 2 years ago

9 7 2 years ago

finance.yahoo.com

uyzstvqs2• 2 years ago

Neither Apple nor AI is stopping you from being creative in whatever way you want. You are free to paint on a canvas, draw with an iPad, or generate with AI.

It's very understandably awful when proponents advocate alternatives to something you enjoy as replacements rather than additions (eg. EV advocates), but I shouldn't have to say that neither Apple nor AI is actually trying to take away your painting brushes.

beardyw2• 2 years ago

I fully agree, but the ad symbolically presents the idea that those things are redundant - in the crusher. It is the ad, not Apple per se which is being criticised.

uyzstvqs2• 2 years ago

I get that, but there is zero reason to believe that Apple meant that. Nobody is attempting to make those art forms redundant. In the same way Apple's older MacBook Air in an envelope ad could be offensive to people who enjoy using paper. It wasn't and it shouldn't, because everyone knew that computers were just another option and paper documents would still remain an option for those who preferred it. Nobody was attempting to replace anything, and nobody is doing so with creative arts now.

borgdefense• 2 years ago

This is an extraordinarily naive view.

No one is stopping anyone from making marble sculpture on the level of the Greeks or Romans either. It has probably never been easier for the average person to take up sculpture.

When a culture stops valuing an artistic medium the output in that medium is going to tend towards irrelevance.

throwaway11460• 2 years ago

The medium - music, paintings in this case - is more alive than it ever was. Just in a different way and different style.

PedroBatista• 2 years ago

It got my attention during the live stream because of how macabre and “un-Apple” it was ( generally these are expected to be dorky cookie-cutter forgettable throwaways)

But it stuck a nerve imo because it’s the perfect representation of Apple these days. It’s the perfect comedy: powerful figure full of themselves thinks they are doing something profound and we laugh at them because of their lack of touch.

I didn’t keep up of the drama from the artists, but I’m sure it’s the usual melodrama similar to the AI one, which imo it’s a frivolous one other than the copyright aspect.

Technology crushing human creativity? Apple's iPad ad has struck a nerve online

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