Ask HN: What's a good primer on online advertising?

I've been working for a while now for an online magazine that, not surprisingly, gets most of its revenue from advertising. I'm not primarily responsible for handling ad serving, but I am asked to deal with it occasionally, and I find that advertising has a lot of jargon and repurposed words that, when strung together, don't make a lot of sense to me.

Google seems strangely devoid of useful information. I can look at the documentation for our various ad providers, but I find that they: 1) are generally terrible, 2) have barely functional search and are not indexed by Google, and 3) assume that I already know what all the jargon means. There are "Online Advertising for Dummies" books, but they seem to be from the perspective of advertisers, not publishers, and I doubt they would explain the difference between an impression and a view, for instance.

Can anyone here who has already navigated similar waters point me to any resources that provide a good introduction to video and banner advertising from the publisher's perspective that's aimed at developers?