Business Narrative Strategy

https://tomcritchlow.com/2024/02/16/narrative-strategy/

by walterbell • 2 years ago

35 3 2 years ago

tomcritchlow.com

ankeshk• 2 years ago

There are 3 narratives required. As the late great copywriter Gary Halbert taught: star, story, and solution.

Who are you. Why do you do what you do. How are you different.

Answer these 3 narratives and bonding with clients becomes easier.

lifeisstillgood• 2 years ago

And a great copywriter puts in three words what a whole article plus other links missed (did you read the flux example - I basically skipped)

neovialogistics• 2 years ago

The idea that you can substitute a culture of company 'lore' for paying millennial and generation z staff well as a way of engendering employee loyalty has some merit. Human psychology is susceptible to exactly this.

Unfortunately, this guarantees the loyalty of some mediocre employees at the cost of likely alienating the highest performers.

Business Narrative Strategy

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