Apple Has Sold Approximately 200k Vision Pro Headsets

https://www.macrumors.com/2024/01/29/apple-vision-pro-headset-sales/

by mfiguiere • 2 years ago

59 43 2 years ago

macrumors.com

mgh2• 2 years ago

Not bad considering Apple sold 270k $500 1st iPhones on its 1st week domestically:

https://en.wikipedia.org/wiki/IPhone_(1st_generation)#cite_n...

CharlesW2• 2 years ago

Magic Leap sold 6,000 units in the six months following their initial launch, after planning to sell 1M (later revised to 100K) in their first year.

jmpman• 2 years ago

Someone screwed up marketing. I would have bought one. Never even heard they were on the market. Never saw one in person outside E3, where the line was so long I never got to try it.

mannyv• 2 years ago

That's $700m USD. It's going to be hard for people to call that a failure, but they will.

goosedragons• 2 years ago

Revenue. They aren't free to build and it probably cost a great deal to develop. Is it a success if you sell $700m USD but are still $4 billion* in the hole?

* Made up number.

steve_adams_86• 2 years ago

Apparently the margin on them is ~45%, so if they do okay I can see that hole being dug out within a few years.

Others have mentioned as well that it seems like this platform might not strictly be a bet on VR. It might also be a proving ground for vision systems and realtime processing capabilities. If that's the case, the information and development advances they can make with this experience might allow them to execute on bigger plans. That could be a car for example. I'm not sure what I think of that, but I don't doubt the product may have been partially justified because it allows shared progress with bigger picture plans. That would make going in the hole okay in a sense, because you'd have to go in the hole either way. At least this way you get a bit back and prove out technologies in the wild.

sidcool• 2 years ago

I think it's a game of scale. Even if they are in the hole, customer acquisition and services revenue makes it worthwhile. It's a long term game.

mytailorisrich• 2 years ago

Apple is positioned in high-end, high-margin products.

I obviously don't know what their costs and financial and sales plans are wrt. the Vision Pro but I think it is fair to assume that the pricing is set for a high margin within that plan.

Now, considering the high price and seemingly niche target, personally I am impressed that they already sold 200k units.

gigel823• 2 years ago

I called it a failure and stand by that statement. There is no killer app / feature on this product, the only thing keeping it alive is the "Apple hype". I imagine the few consumers that bought into it will soon realize its uselessness (the rest being FOMO developers porting their existing 2D apps to the platform).

There will be no "Apple Vision Pro 2".

jjtheblunt• 2 years ago

Are you familiar with Davinci surgical robotics?

lfuller• 2 years ago

I remember these kinds of comments when the first iPad came out. “It’s just a big iPod Touch”.

dmitrygr3• 2 years ago

Care to place a bet?

volemo• 2 years ago

Is it wise to make a judgement on a product that hasn’t even shipped?

CharlesW2• 2 years ago

"No wireless. Less space than a nomad. Lame."

fred_is_fred• 2 years ago

Also no real keyboard and no blackberry messenger app. Certainly nobody will ever buy this!

ankurdhama• 2 years ago

The question is does this tech need a killer app or does it needs to become more light weight, no external wired battery, etc... essentially becoming almost like normal glasses.

LeafItAlone• 2 years ago

There will be no "Apple Vision Pro 2".

I agree 100%. That’s not an Apple-like name for a second iteration consider device. Their second iteration will have a better name.

roydivision• 2 years ago

People are thinking about this product the wrong way. I don't think even Apple are expecting it to be a runaway seller like the iPhone. It may not have a killer app at launch, but it has a bunch of potential. Apple learned with the Watch that products can take on a life of their own after launch. What was initially sold as a general purpose watch has turned into a health, fitness and notifications device.

I have no personal interest in buying the Vision Pro, I can't justify the cost as I don't see a use case for me other than just wanting to try it. But the device has a ton of potential as a platform I believe it will find its space in the market.

IOT_Apprentice• 2 years ago

Just like the iPad and Apple Watch? LOL. Apple has a lot of room to experiment in this space and the presales numbers show that.

m463• 2 years ago

I just kind of wonder how the segment has been doing?

meta/oculus quest, htc vive, valve index, playstation vr, ...

I had the early HTC Vive, which at some point I put on a shelf and have not resurrected. It was fun and novel, but that sort of wore off.

tracerbulletx• 2 years ago

Seems pretty good, I hear it's a bit heavy to be comfortable for a long time unless you have head support. But I think the only thing it has to do to be useful if you have enough disposable income is to be an immersive movie or private computing experience on a plane or road trip or something. The videos of people standing around their houses working or doing facetime calls or something probably aren't going to happen though.

QuantumMeow• 2 years ago

This is by far the most advanced Vision Pro yet.

sylens• 2 years ago

I doubt Apple cares about the sales numbers for a product that seems to be targeted as a prosumer development kit and a way to gently introduce people to the concept of spatial computing before a more significant push with a Gen2 or true consumer version in a few years.

I don't have a need for it and I don't see a real use case for it yet, but I just chuckle at all the debate over its sales, as they seem to be the least important part about it. It will be all about whether or not there are landmark use cases that develop over the next year or two to show that there is potential here.

Personally, I hope the answer is no - I'd rather avoid a future where everyone is walking around with a headset or smart goggles strapped to their face all the time. And I certaintly don't want to wear one all the time.

MaxikCZ• 2 years ago

I'd rather avoid a future where everyone is walking around with a headset or smart goggles strapped to their face all the time. And I certaintly don't want to wear one all the time.

I pressume people had similar reaction when mobile phones first entered the market. They were big and heavy they came with a strap to carry over shoulder. No chance people would mass-buy it and walk with it everywhere. But look today, when its thinnier than a finger, and everyone wants it.

Once glasses loose its placenta, we will live in different world.

owenpalmer• 2 years ago

"200,000 units are ready, with a million more well on the way"

Apple Has Sold Approximately 200k Vision Pro Headsets

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