Effective examples of startup commercials

http://chill.com/Brian/collection/startup-commercials

by skotzko • 14 years ago

58 11 14 years ago

The most memorable for me this year would be Path 2.0 and AirBnB. Both told a story. They got out of the malaise of screencasting demos and into the living rooms of its users. Not easy to do, and choosing the right on camera talent is essential.

skotzko2• 14 years ago

I have to give the nod to Dollar Shave Club. It's hard to make a commercial that's actually funny without it feeling forced, and they pulled it off.

reginaldo• 14 years ago

Did you see the bald guy with cream on his head is reading "The Lean Startup" at about 25s?

skotzko2• 14 years ago

Ha, no I did not. I'm sure Eric Ries would be proud.

Roedou• 14 years ago

An amazing nod to the tech / HN / startup community.

earbitscom• 14 years ago

Yeah, by far the best and just hilarious from beginning to end.

showerst• 14 years ago

DSC's was so successful when it came out it crashed their servers until the next morning.

I signed up shortly afterward and am on the wait-list until May. Talk about successful marketing!

wiradikusuma• 14 years ago

Where did you see it, on TV? If not, how did they get people (like you) to watch it in the first place?

PStamatiou• 14 years ago

I would love to see the ROI each of these had for their respective startups. IE, when is it worth it to drop $15k+ and create an adam lisagor masterpiece.

marknutter• 14 years ago

They should really define what "effective" means.

Effective examples of startup commercials

Related Stories