Ask HN: Is This the future of Amazon.com?

https://www.google.com/search?q=inurl%3Ahttps%3A%2F%2Fwww.amazon.com%2Fshop%2F&oq=inurl%3Ahttps%3A%2F%2Fwww.amazon.com%2Fshop%2F&aqs=chrome..69i57j69i58.2995j0j1&sourceid=chrome&ie=UTF-8

by textread • 3 years ago

2 4 3 years ago

google.com

adamredwoods• 3 years ago

Interesting.

I find it difficult to find good products, especially electronics (my Wavlink docking station died after less than a year of use).

If there were a reviewer I could follow that pointed me to a menu of quality products, I'd toss them the referral commission.

Too many "review" websites seem to be auto-generated fluff, that doesn't really filter out good products. It'd be refreshing to find something more genuine.

textread2• 3 years ago

I became curious about this future after having a good experience buying toothpaste at <a href="https://www.amazon.com/shop/dr.elliephillips">Dr. Ellie Phillips's Amazon Page</a>

And, Jetpens.com has been using a sister strategy and seems to be doing good.

scrum-treats• 3 years ago

Oh, influencer "store fronts" as main drivers of retail on Amazon? Sure seems popular for at least 5 years now. And there's a cross-platform promotion of "unlocking" influencer storefronts via Tiktok user count. Not sure how much Amazon is paying for it but there is a dedicated "Amazon-ads" team at Tiktok.

IMO it's a way to stay relevant. And, it works. Customers are more likely to buy more than one item from Amazon if they feel connected to the site in some way. What better way to do this than via the "influencer" persona. It's a solid marketing strategy.

It does require monitoring of influencer behavior as potentially brand damaging, which means influencers are signing up to be monitored by Amazon in some capacity. Kinda creepy, but hey! It's a way to learn about your customer group by which influencer pages they interact with (on Tiktok and Amazon store front). It's smart.

textread2• 3 years ago

Oh, influencor "store fronts" as main drivers of retail on Amazon?

Yes. Let's say, hypothetically, I am buying a laptop specifically to run FreeBSD. Wouldn't I be at peace of mind to buy from Cperceva's Amazon shop?

It does require monitoring of influencor behavior as potentially brand damaging,

^This is interesting, wouldnt it be easy to find a cop-out excuse to throw such an influencor under the bus if * hits the fan.

Ask HN: Is This the future of Amazon.com?

Related Stories