How Storytelling is the New Marketing for Startups

http://www.fastcompany.com/1823204/fast-talk-elle-lunas-holistic-vision-of-design

by bmull • 14 years ago

14 6 14 years ago

bmull• 14 years ago

Love this: "Design is incredibly strategic. Later, visual design becomes absolutely vital, and that’s really more the front-of-the-house way all that strategy becomes expressed. The two go hand in hand: to have both, design strategy as well as design expression, is a powerful combination."

elleluna2• 14 years ago

Another way to phrase this? Design is about more than just making things pretty.

BrainScraps• 14 years ago

I really appreciated your thoughts in the interview. I'm studying marketing right now, and it's interesting to see how the marketing world wants to start teaching design thinking.

I agree with the sentiment that we can do without the term "marketing" as it carries far too much baggage. The new consumer doesn't want to be seen as a part of a market (they want to be seen as a person, imagine that), so why should we "market" to them.

It's tough changing the culture of these business schools to make the whole process of conducting business more human. I'm trying to do my part, and I hope that the honest, transparent, and personal culture of silicon valley company changes the way that undergraduate students are shaped for the workplace.

But I'll be graduating in May, and hopefully I can avoid becoming a cog in sterilized, personality-free workplace.

juddm• 14 years ago

amen. Great design is expressive (not just pretty). And being expressive and unique is one of the most strategic things a company can do.

dariusmonsef• 14 years ago

I totally agree... and it reminds me to make sure we tell a great story.

elleluna2• 14 years ago

Yes! And if you live and breathe it, how might you express that to your users in a real, honest, inspiring way? It's powerful stuff...

How Storytelling is the New Marketing for Startups

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