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Defining Your Company's Vision

http://www.fastcompany.com/1821021/defining-your-companys-vision

by Aga • 14 years ago

1 1 14 years ago

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Aga• 14 years ago

This comparison about Disney's past and future mission statements makes me genuinely sad:

Disney used to have a very clear mission statement: "Make People Happy."

Now their mission is "to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

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