Ignore the competition

http://www.nivi.com/blog/article/competition

by vd • 19 years ago

12 6 19 years ago

If you want to be #1, ignore the competition.

pg2• 19 years ago

He's wrong. You have to pay attention to competitors because (a) so many people will ask why you're better, (b) you may be able to get new ideas from them, and (c) even a lame competitor can motivate you to work harder.

Getting new ideas doesn't just mean getting ideas to copy. If the competition is really lame, studying them can be a way to learn what's good about what you're doing. Often you're doing something right unconsciously, and don't even realize it till you see someone not doing it.

What you don't want to do is change your direction to do something just because competitors are.

vd• 19 years ago

You should read the competition and talk the customers, not the other way round. Also, you shouldn't work for competition, you want to work for customers. That's the post point.

nivi• 19 years ago

Hola Paul, who is wrong?

Me or the CEO of TellMe? :-)

pg2• 19 years ago

I meant you, but unless you were quoting him in order to disagree with him, you're both making the same point, so the answer to your question taken literally is "both."

akkartik• 19 years ago

PG and nivi have two ends of the stick.

Think about the competition when talking to your customers, not when talking to yourselves. Don't anthropomorphize the problem. Focus on the problem space, not the people that populate it.

Zak• 19 years ago

He's quoting Netscape about the virtues of ignoring the competition. Netscape failed to pay enough attention to what the competition was doing. Where are they now?

Ignore the competition

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