What's the most painful thing about online shopping?
https://news.ycombinator.com/item?id=34476437Companies like Amazon have made online shopping simple and accessible, but I believe that online shopping is still broken. Finding a product is still a manual process where you browse through products on different websites. Search on e-commerce websites just doesn't work. We still browse through category lists while finding our products, like we used to do 20 years back.