The New York Times non-apology, and the end of lazy marketing language

http://www.elezea.com/2011/12/just-say-sorry/

by pascal07 • 15 years ago

9 4 15 years ago

chippy• 15 years ago

There's also a big difference between "apologize for any inconvenience caused" and "for the inconvenience.."

aberman• 15 years ago

A big difference to whom? I don't think the author intended to imply something different by using that particular language.

I doubt the author consciously thought: "i'm going to make this apology less effective," so who cares if the language didn't exactly resonate with you or the OP? I don't think it was malicious or disingenuous; if anything, the NYT needs to hire better copywriters, so their emails don't get dissected as frequently.

Locke1689• 15 years ago

Honestly, this just seems like nitpicking. Your main complaint about their email is that their apology isn't phrased in the vernacular? Don't we have better things to do with our time than complain about things like this?

I'm sure many people would think that the New York Times speaking to them in a conversational tone is inappropriate and unprofessional.

ddw• 15 years ago

Wait, people are JUST NOW realizing that "unbeatable service!" is marketing talk?

The New York Times non-apology, and the end of lazy marketing language

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