Let's Be Serious: Online Display Ads Will Fall Sharply In 2009

http://www.alleyinsider.com/2008/10/let-s-be-serious-online-display-ads-will-fall-sharply-in-2009

by nickb • 18 years ago

14 5 18 years ago

axod• 18 years ago

Ridiculous. First the article says how startups depending on ad revenue will all fail and go out of business, then it says it predicts ad revenue will fall 10%.

Even if ad revenue falls 10% there is a ton of money out there.

10% != "sharply"

abstractbill• 18 years ago

I talked to a guy recently who had a plausible-sounding theory that ad spend won't drop hugely, but it will be spent in fewer places - the bigger, "safer" sites.

tom_rath• 18 years ago

The "bigger, safer" sites do not include Google's Content Network.

Our ad spending is going to remain about the same, but it's going to be targeted much more narrowly.

thorax• 18 years ago

Actually, I think compared to the growth we've seen, a 10% drop would be pretty sharp. Not a "game over" drop, but it's a significant shift in direction. It's grown by 25-35% the last few years.

adilsaleem• 18 years ago

Quarterly Revenue Growth Comparisons (2000-YTD)

revenues dropped in Q3 2004...

but rather than falling sharply...went upwards...

Let's Be Serious: Online Display Ads Will Fall Sharply In 2009

Related Stories