Google is pants and the narrowing of collective imagination

Searching for parenting advice and being a veteran searchaholic, you realise that 99% of people (me very much included) will end up reading the exact same 10 pages of advice as everyone else. With virtually no idea who has written them, with a massive cognitive load to filter that advice.

When you apply that at scale you realise that on something as important as parenting advice the narrowing of our collective imagination is a dystopian nightmare.

It’s not even a debate, as the technical nuance and the philosophical complexities are just too strained.

This is part rant, part cry for help, part exhaustion, part there must be a need to surface the issue.