Baker is burnt on Groupon cake offer

http://www.thesun.co.uk/sol/homepage/news/3950684/Baker-is-burnt-on-cake-offer.html

by klochner • 15 years ago

1 1 15 years ago

thesun.co.uk

freehunter• 15 years ago

I'm sick of hearing stories about how Groupon is so awful because they ruin businesses. Here's a tip: don't offer coupons you can't honor. Here's another tip: don't offer coupons that will lose you money.

Seriously, 75% off a box of cupcakes? 75% off is what you offer during a fire sale. It's what you offer when you want to ditch the product. It's what HP offered to get rid of their stock of Touchpads. In rare cases, it's what you offer as a loss leader. If that's your only business, that's your fault. There could have been some good from this. She could have gotten repeat business and raised her profits back up. But running to the press to complain that you have too many customers? I would never go back. It's just whiny and self-serving, and gives the company a bad name.

It's not news when someone makes a bad business decision. This is only "news" because it tangentially related to Groupon.

Baker is burnt on Groupon cake offer

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