Ask YC: Would like to start CPM/Banner advertising for my startup. Best ad network to use?

https://news.ycombinator.com/item?id=304572

by shafqat • 18 years ago

1 10 18 years ago

news.ycombinator.com

Have already contacted Federated Media, but no response yet. We get over 200K pageviews a month at the moment (just launched), so it should grow.

Are there ad networks who we can start working with at this stage? Of course, Google Adsense is our fall back.

KLAW4• 18 years ago

Federated won't touch you unless you have 1m US uniques. And the nature of your site is such that I don't think Adsense will do it for you.

shafqat3• 18 years ago

I've seen sites listed on FM that have far less than 1M uniques. Given that we get thousands of uniques a day, it seems like we've graduated from Adsense, but not enough for FM? Dilemma...

KLAW4• 18 years ago

I tried FM (my site has 800k-1.2m page impressions / month; mainly US traffic) and they said 'come back when you get 1m US uniques. But you're right - they have sites that are definitely smaller.

Where does your traffic come from? How many page impressions per user?

Also worth keeping in mind that FM takes a 50% cut.

noodle3• 18 years ago

tribal fusion, valueclick, and burst media are ones to consider trying, but they all also require applications.

they have traffic requirments, too, but they're more reasonable than FM, down in the 2000 uniques or 100k pageviews range.

shafqat3• 18 years ago

OK, we're well above that so will give those a try. Cheers!

KLAW4• 18 years ago

All of those networks will pay low CPMs though, that's the issue. It is blind network stuff, by and large. Low = less than $1 CPM per ad unit.

Ask YC: Would like to start CPM/Banner advertising for my startup. Best ad network to use?

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