IPad mag app Zite to be acquired by CNN with a $20-25M pricetag

http://venturebeat.com/2011/08/22/zite-acquisition-rumor/

by bond • 15 years ago

22 9 15 years ago

deyan2• 15 years ago

Quite disappointing to hear that they didn't swing for the fences - especially given that Zite was doing well, is arguably better than Flipboard, and news consumption is a major use case for tablets in general.

canistr• 15 years ago

Agreed. I much prefer Zite's no-nonsense (e.g. no gimmick) approach to news-reading as well as their strategy for personalization via thumbs-ups, thumbs-downs, categories, and even specific journalists/bloggers. There's a lot of room for growth on their own and I'm afraid of how CNN will alter what is already a good product. And I'm saying this as someone who does not enjoy using the CNN app.

jbail• 15 years ago

Swing for the fences?

I'd say they swung for the fences and knocked it out the park. The app is great and it doesn't surprise me to see them get acquired. $25 million ain't chump change and it's definitely well deserved.

deyan2• 15 years ago

Respectfully and realizing it is all relative, $25M is not swinging for the fences. By a very long shot. It is a great outcome for them certainly, but not swinging for the fences.

kwis• 15 years ago

Congrats to the Zite team. You made one of my favorite apps, and whether you continue development at CNN or move on to other ventures, I wish you the best and look forward to seeing what you do next.

Zite is one of the most used apps on my iPad, and has been for ages. I would've happily given you a few dollars for it, but I guess this worked out well for everyone.

tchock23• 15 years ago

I'm a huge fan of the Zite app. In fact, it's one of the only apps I use on my iPad. I'm surprised at the $20-$25M price tag (assuming that is what it sells for). Not sure how you would monetize something like this, although I gladly would have paid something for it.

rjd2• 15 years ago

If I was in charge of the strategy of it I wouldn't monetise the app directly, I'd probably work on a click through model. Tempt people to open full articles laden with paid ads. Try and push targetted content.

But alas the content on Zite was part of its charm, so it will probably ruin it :/ I'd rather pay a few dollars and have the same content.

bstar77• 15 years ago

I think I use Zite more than any other app on my iPad. I just removed Pulse after realizing Zite suited me much better. Not crazy having CNN owning the app, I'll have to see if the sources and quality changes. If I see one CNN article loaded inappropriately the app is gone.

rjd2• 15 years ago

Yep exactly the same boat as you. My heart sank a little when I read the head line, I hope the quality stays in place.

I still use pulse for visual stuff and high traffic blogs (like engadget doign a hundred articles a day). But Zite was right on the money for me, and no gimicky crap like flipboard. That false page turning rubbish ruined the immersion for me.

IPad mag app Zite to be acquired by CNN with a $20-25M pricetag

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