They Finally Made a Perfect Camera (DJI Ronin 4D)

https://www.youtube.com/watch?v=V7DnNoAnbDc

by Zanni • 5 years ago

3 4 5 years ago

Zanni2• 5 years ago

The video shows the camera's features off much better than an article, but if you're feeling impatient: https://9to5mac.com/2021/10/20/dji-releases-ronin-4d-profess...

lifeisstillgood2• 5 years ago

I literally posted this a few seconds later than you. This is a video studio that make amusing VFC heavy videos a d became famous explaining how VFX scenes in movies were made - it is interesting but I did not think HN fodder.

But this one crosses over. The presenter here is the co-founder and they are genuinely looking for day-to-day usage improvements (ie how can technology help make it cheaper and faster to shoot a video and turn around and shoot the next scene, outside of the traditional big movie big crew model)

He certainly has the startup ethic

Anyway this video is about a movie quality video camera built by DJI the drone company.

And this is where the whole Clay Christiansen Innovators dilemma comes in.

The technology that makes this camera impressive enough for him to gush in this YT is coming from DJI drone business - how far off the floor was just something they had already built and ready. It's something that Sony would need to build from scratch

It all just fits Clay Christiansen's model so well I wanted to post it.

Zanni2• 5 years ago

Yeah, I love Corridor Crew, but most of their videos aren't suitable here. The tech on this camera is incredible, though, something none of the written reviews managed to capture in their dry write-ups of the specs.

Love your take on the disruption angle as well. There's a good argument to be made that no traditional camera company could have released a camera like this. It would cannibalize existing products and create confusion in the product lineup. DJI, not being a drone company, has nothing to lose.

lifeisstillgood2• 5 years ago

Exactly. And of course this might mean nothing - there are billions of video cameras on phones with limited stabilisation used for birthday parties. This thing sits in the currently tiny market of people who want to make a scripted film with linear editing, but don't want to spend the time and money of the current crew heavy hollywood model. That's a really tiny market right now - exemplified by Corrodor few trying to make a 4 minute movie every week.

But

I will place a bet that my kids will be digital creators, and will create and express themselves with something like an edited film. TikTok in twenty years might be 8 scenes filmed in quick succession at break time, a dinosaur background using the Unity 3d world engine and it will be 15 minutes from idea to watchable quality.

At that point this cameras descendants have a real market

They Finally Made a Perfect Camera (DJI Ronin 4D)

Related Stories