Startup M&A availability bias and what to do about it

http://www.gabrielweinberg.com/blog/2011/08/startup-ma-availability-bias-and-what-to-do-about-it.html

by icey • 15 years ago

28 2 15 years ago

You might think that this initial bias wouldn't help much in the end because the buyer would proceed to evaluate both startups and pick the one they thought was better. However, the bias isn't easily severable.

Again, I don't have any evidence beyond the anecdotal, but it's not even funny how critical a role this seemingly tenuous bias can play in large enterprise sales (where competing vendors offer nearly identical products / services). Makes a solid case (if you buy into the intuition, that is) for backing up an aggressive sales strategy with a well rounded marketing effort.

kaiyu• 15 years ago

I think his idea for the newsletter is awesome. I never considered keeping a newsletter for potential investors and partnerships. It seems to obvious now that I think about it, but it's sad that it totally blindsided me. =O

Startup M&A availability bias and what to do about it

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