Whats your suggestion about Howwebstuffworks.com

Hello there, I need your Suggestion.

I purchased a domain http://howwebstuffworks.com for an experiment to compete against crunchbase.com or venturebeatprofiles.com and howstuffworks.com. But, the experiment doesn't bring any fruitful results. Requires more features, functions, more information and so on.

What would be your suggestion? What things do you expect from this site? Or what business transform is possible with that domain? Any IDEAS?

Please share, I will appreciate your support, suggestion.