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Dunnhumby launches a competition to predict grocery store purchases

http://www.kaggle.com/c/dunnhumbychallenge

by antgoldbloom • 15 years ago

4 3 15 years ago

KA

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3

jmjerlecki2• 15 years ago

This is being done for one reason only: advertising

moserware• 15 years ago

I disagree. A better model helps them better understand customer behavior.

Disclaimer: I work at Kaggle and have been involved with setting up the competition.

jmjerlecki2• 15 years ago

to sell more products.

This could be added at the end of your sentence. You are right it may not be strictly advertising, however, if the goal is to find better ways to understand customer behavior it is so you can reach them...to better advertise to them.

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kaggle.com

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