Ask HN: How to optimize press coverage?

https://news.ycombinator.com/item?id=2766044

by thewordpainter • 15 years ago

2 3 15 years ago

news.ycombinator.com

tentatively set to be profiled in Mashable's 'Spark of Genius' feature tomorrow for http://GoRankem.com

putting together a checklist for the team: -tweet, fb share, google +1 & stumbleupon from the article -include a mention in gmail status -mention in google+ circles -pass along to reddit

what are some other ways to keep the momentum from a writeup spreading as far as possible? thanks in advance!

-adam

noahc2• 15 years ago

The main thing to do after this is leverage this and get written up again and again.

You can google search for "How to contact a journalist/blogger." Basically, you want to appear everywhere within two months of the first major news story.

thewordpainter• 15 years ago

yeah, was already planning to pass along the mashable story to other industry specific writers and ask 'em "did you catch our mashable writeup?" and hopefully it could snowball from there.

i know when lifehacker picked us up out of the blue a year ago, a number of random smaller stories resulted from the domino effect.

i'm mainly concerned with how we can make sure the story is just spread across as many channels as possible as it's still fresh.

any message boards or communities that would help spread? (obv HN could be a great source...)

noahc2• 15 years ago

Look into Micro Opportunities bhttp://www.gabrielweinberg.com/blog/2010/10/startup-micro-op...

To keep something going you have to make it news again. In some ways this is easier, because it already was news and this is more of an update. In some ways its a lot harder because it is time sensitive.

Ask HN: How to optimize press coverage?

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