Mobile web usage has already surpassed PC web usage

http://www.seattlepi.com/business/article/Choice-of-mobile-over-Web-benefits-companies-most-1452278.php

by crizCraig • 15 years ago

2 2 15 years ago

mooism2• 15 years ago

What it actually says is that mobile app usage now exceeds web usage from mobiles and PCs combined (measured in minutes) at least in the USA.

robtoo• 15 years ago

"consumers spent an average of 81 minutes per day using apps on smart phones and tablets, versus 74 minutes surfing the Web through a PC or mobile phone browser"

But how much time do people spend using apps on a PC? You might draw different conclusions that the article if I told you that these same consumers spend an average of 186 minutes a day using apps like Word, Excel, Outlook, and so on (a made up stat, btw)

And to include time spent on the Evernote iPhone app (say), but exclude time spent on the Evernote PC app is disengenuous at best.

People spend so much time using mobile apps because pretty much every task just takes longer on a mobile app than it does on a PC. Typing, for example.

And finally: how much of this smart phone app usage was games? That people prefer casual gaming on an iPhone to casual gaming on a flash browser is not new or particularly surprising, and doesn't support the central thesis of the article.

Mobile web usage has already surpassed PC web usage

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