Google+ Brand Page Concept

http://www.seanpercival.com/blog/2011/07/04/google-brand-page-concept/

by nextparadigms • 15 years ago

36 15 15 years ago

seanpercival.com

ivanzhao• 15 years ago

Can somebody explain the purpose behind these "brand pages" on Facebook or Google+?

To me, a stand-alone brand website seems to be much more effective, given the less layout/design constrains.

callahad• 15 years ago

By having a presence on Facebook, brands can push their message into their followers' streams.

dangrossman• 15 years ago

Push instead of pull and social network effects. Once one of these pages convinces you to like/friend/+1/whatever them, they can push content to your screen by having their stories appear in your feed. Additionally, each person they get to like/friend/+1/whatever leads to friends of that friend seeing the relationship established in their feeds, which has all kinds of benefits to the brand.

brianwillis• 15 years ago

I agree. I roll my eyes every time I see an add telling me to "Like Colgate toothpaste on Facebook!", as if that were something that anyone would want to do.

nlh• 15 years ago

And yet 4.5M people 'like' Pepsi on FB...

sgerrand2• 15 years ago

Money.

rglover2• 15 years ago

The ideal purpose of a brand page is so that a company can interact/communicate directly with their customers. It may seem frivolous, but people enjoy having direct access to their favorite brands. It's great for getting news about the company, asking questions, and showing your approval of their brand (via the like button). It's not as maleable as a true website, but in our current reality (where everyone is on Facebook), it's clutch.

beambot• 15 years ago

Facebook and Google+ streams end up serving a similar roll to RSS feeds for many people -- particularly the non-tech-savvy (eg. my parents). The brand pages end up being one of the best ways to push content out to readers.

Of course, this is disappointing to me -- especially when there are good technology solutions to this problem already (eg. RSS). I still use Google Reader extensively, but this seems to be rare even among my tech-savvy friends.

_frog• 15 years ago

I think these brand pages tend to ultimately destroy the simple experience of interacting with other human beings which services like Google+ are built around. To be honest I'm pretty happy that things don't seem to be going that way, something I talked about on my site in a recent article (http://frog.io/blog/google-plus).

sgerrand2• 15 years ago

Please make this not happen for the time being. The point at which brands started using Facebook Page vanity URLs in advertising, instead of their own company domains, was the point at which the internet got a little bit more publicly insane.

rglover2• 15 years ago

Decent concept, but a very "more of the same" feel to it. There's no need to duplicate brand presence on Google+. My personal interpretation of G+ was that it allows you to filter out the noise and focus on sharing with specific "circles." Seems sort of pointless to try to beat Facebook at their own game considering its fairly rooted at this point. I guess we'll have to wait and see, though.

jarin• 15 years ago

If G+ doesn't add official company pages, people will just create fake accounts for their companies anyway. Happened on MySpace, happened on Facebook, and it will happen on Google+.

delta1• 15 years ago

I tend to agree, and I think that G+ really needs to nail these Brand pages and Events (with Calendar integration) to make the most of it. They're off to a great start though.

token78• 15 years ago

hmmm... Looks exactly the same as a facebook brand page.

Google+ Brand Page Concept

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