Quick Launch Page w/ a cute owl doodle

Yesterday my Co-founder and I hacked together a quick launch page for our new startup service: http://superowl.me/

It was quick, fun and we decided to say what it is rather than be enigmatic at this stage.

I drew a doodle of our mascot - The Super Owl and I think his scribbly appearance will take us through to the alpha testing phase without need for too much time spent on branding etc.

I'm curious as to how much money and time startups spend in the very early days of branding.

On another note or comment I should say... we (the Super Owl team) are very psyched about making audio as cool and sexy as video has become.

That's all folks.... I'm always keen to get constructive feedback :)