Ask HN: How will Google track users once 3rd party cookies are blocked?

https://news.ycombinator.com/item?id=26412231

by krausejj • 5 years ago

8 5 5 years ago

news.ycombinator.com

Now that Chrome is following Safari and Firefox in blocking 3rd party cookies, how will Adwords and especially the display network report on impressions and ad attribution in general?

proszkinasenne2• 5 years ago

- Trust Token API to verify whether you are a bot or not - Federated Learning of Cohorts (FLoC)

https://www.google.com/amp/s/blog.google/products/ads-commer...

As well as there is plenty of techniques allowing device fingerprinting that Google (might) use.

https://github.com/niespodd/browser-fingerprinting

speedgoose• 5 years ago

They want to replace third party cookies by something equivalent.

They have a draft specification : https://wicg.github.io/floc/

I personally agree with what the EFF says. https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-...

krausejj• 5 years ago

thank you for this! exactly what I was looking for.

pojon• 5 years ago

Thank you, both (disturbing) W3C draft and EFF position were an entertaining read.

What I find the most disturbing is that it's going to be way harder to opt out of this than to opt out of cookies (which is essentially a hack anyway), and also governments will take some years to regulate this approach, which is a bummer.

Let's see how it develops as far as players like Mozilla are concerned... Maybe they won't implement the spec?..

ElectricMind• 5 years ago

Does this mean Google wants to track you directly and not allow others to do the same? I heard on Seth Godin podcast, this is cunning move by Google so that advertiser will not know whether ads on google are actually working or not

Ask HN: How will Google track users once 3rd party cookies are blocked?

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