Personalization Isn’t the Future of News (I Hope)

http://ownlocal.com/newspaper-support-group/personalization-isnt-the-future-of-news/

by lloydarmbrust • 15 years ago

51 28 15 years ago

alextp• 15 years ago

In all honesty, reading this makes me want the writer to actually spend some time reading grocery store counter magazines or cosmopolitan, or even watching 5 straight hours of fox news or reality shows or whatever goes completely against his values.

Truth is, no one would come back to a website that showed them uninteresting things.

pilooch• 15 years ago

What matters is the interaction between the user and the news system. For this reason, I don't believe the comparison with a shop, tv or a magazine is pertinent. IMO the key element is that the news system should never lock the user up. The most annoying thing with personalized filters is that they're mostly invisible.

ducuboy3• 15 years ago

Of course it is. No doubt we need news filters, or curation, because there's too much news for us to handpick. You can still do that but you're missing a lot of interesting stuff.

The discussion should be about the way filtering works. Of course you should not get what you "like", but what you are interested in. There's a subtle but big difference in that.

Gobitron• 15 years ago

I'm not sure I totally agree. I think we are already possess the best filter that guides us generally to the news we want to read. What we need are better experiences from news apps and sites, and not someone else's idea of the perfect overall filter. However, I do think that better selective filtering will prove helpful. I wrote a blog post on this recently. http://goldbergfam.info/blog/2011/06/03/personalized-news-si...

ducuboy3• 15 years ago

What are the best filters you're referring to? Btw, do you know http://zite.com? Besides filtering, it has topics. You might like that.

ducuboy3• 15 years ago

There's a TED talk on this matter http://www.ted.com/talks/eli_pariser_beware_online_filter_bu...

wccrawford• 15 years ago

I use the 'recommended items' feature on Google Reader quite a lot. It does a good job of finding things I'd like, but also puts in a lot of other random stuff. (Which I occasionally like.) The more things I 'liked', the more random stuff appeared... (Probably because I have such a diverse set of interests that it just can't read me well.)

marknutter2• 15 years ago

I've heard this argument before and I've never understood it. Would it make sense to suggest that we ignore the recommendations on Netflix because we'd be missing out on movies we know we wouldn't enjoy? Information overload is becoming a huge problem, and personalization is the solution to the problem, although the problem is a hard one to solve.

RyanMcGreal• 15 years ago

Personalization in entertainment is one thing; but it becomes a problem when personalization extends to news, i.e. the information about the world that we use to make civic decisions.

marknutter2• 15 years ago

Having news that doesn't interest me show up in my news aggregator of choice doesn't magically make me want to read it. If I have a bias, I'm going to apply it to a set of news articles either way, so I might as well use something that does that work for me.

jasonkolb• 15 years ago

I think there's an important nuance separating "personalized" and "tailored". The personalization the article is talking about is mostly geared towards deciding which sources someone should see--do you want to see stuff from Drudge or HuffPo, for example. Imagine if Pandora only played stuff from bands that it knew you liked.

Tailoring a feed to someone's interest, however, is more like what Pandora actually does--learn "what" you like, not "who" you like. So I've discovered a lot of musicians that I would never have otherwise heard from Pandora, which rocks.

I think a tailored feed that keeps my interest and exposes me to new things that I'll actually be interested in is the best of both worlds.

PaulHoule• 15 years ago

Ben Bagdikian wrote a book called "The Information Machines" about personalized news circa 1970.

One chapter in the middle of it makes the most damning indictment of the concept of "news" that I've ever seen.

At that time, the editor of a local newspaper had to look at thousands of news wire article that he could run and had only a few seconds to evaluate an article and decide if they want to put it in or not.

Fast forward to 2011 and a small media market like Tompkins County. We've got a daily paper, the Ithaca Journal, which seems to get a page thinner every month. Most newswire news is now in a section with USA Today branding, and the local news in the Ithaca Journal is largely about crime -- this works because a single crime can generate a large number of news stories: there is a report, an arrest, an indictment, an interminable trial, a conviction, appeals, imprisonment, parole hearings, a release, etc.

The serious newspaper in Tompkins is a weekly paper, the Tompkins Weekly, which is actually profitable. It covers things that are going on in the area that are ongoing... And that's the point: most of the things that are important are ongoing processes, not event. The fact is that there just aren't enough significant events in an area of 100,000 people to fill a daily. And who needs wire news stories in a local paper when you get them online?

"News" in the conventional sense is entertainment; even if you're watching the events in Egypt on Al Jazeera, it's probably something that isn't going to change your behavior or make a real difference in your life.

nitrogen• 15 years ago

even if you're watching the events in Egypt on Al Jazeera, it's probably something that isn't going to change your behavior or make a real difference in your life.

I must disagree with this. Even though it makes no immediate difference to one living in a stable country with no impending self destruction, the events, motivations, and ideas surrounding Egypt's peaceful revolution can leave a permanent mark on one's consciousness, among other things providing new ideas for technologies that could be useful to the oppressed.

scrrr• 15 years ago

I think generally that people need far less news than they consume. Many things are probably irrelevant and some even harmful to their mood or motivation.

However, I also want to stay informed on certain topics.

Say I'm a freelance graphic designer. Surely would I want news about the latest in CSS and logos, wouldn't I?

dreamdu5t• 15 years ago

News is obselete. Wikipedia has replaced it.

I don't even read 90% of "news articles" because they're not very factual or objective, and scant on details. I just go to Wikipedia, I go search for first-hand evidence.

I want a service that's just facts not "news."

apl• 15 years ago

Two problems with this:

1) Not everyone has time do to do this kind of fact-checking/analysis.

2) Epistemically, there's no difference between reading Wikipedia (an, at best, second-hand source itself) and the New York Times.

markkat• 15 years ago

The future isn't in news filtering, it's in better news analysis. I think many would say HN is great because it has lots of quality articles. HN is great because unlike any traditional news source, you can have an analysis that no one news source can offer. Oh, and you can add your 2 cents, or ask questions too.

That said, looking at what is popularly called 'news' I'm glad I can apply a filter.

maratd• 15 years ago

> Part of the purpose of news is to create an educated and engaged citizenry, not merely provide a funnel for our natural predilection for the stuff we like (which the Internet is already stunningly good at).

Is that a euphemism for brainwashing the public? One of the reasons traditional journalism is dying, is precisely because they are trying to shove content down the throats of their readers. Content that nobody wants to read. Get off your high horse. Journalism is entertainment. The citizenry educates itself, by means of things called books ... not through muckraking.

JacobAldridge• 15 years ago

I think it's worth observing, since several comments here seem to be assuming otherwise, that I interpret the OP's argument as being "I hope news doesn't get personal" for the purpose of an informed public capable of making critical decisions, as opposed to proclaiming it's a preferable business model.

Of course you will sell more chocolate ice-creams to a chocoholic than if you tried to force them to buy broccoli, but that's not good for their health. And you're likely to be more profitable marketing personalised news, but at what expense to civil conversation and a social middle ground where reasonable debate can be held?

jeremymims2• 15 years ago

Thanks Jacob. As the writer, this was exactly my point.

c0riander• 15 years ago

I understand the point but I think there is room for personalization in news without the "chocolate ice cream effect" you're afraid of.

For instance, I like to read a lot of news about my local area, business, startups, health, and fashion/style - I am not very interested in a local news about anywhere else, or anything about TV/entertainment news, for example. So it's possible to personalize a newstream by topic rather than by slant, since I am going to be most interested in those topics and really not interested at all in reading the others (just like consuming news in analog). In fact, these types of personalizations, where I could have a greater degree of trust that something would be interesting to me, would probably expand the articles I would choose to read. This way, something pops up that I would normally pass over, and I could at least think "Hmm, there's probably a reason this is on my feed" (kind of like when something pops up on the HN frontpage).

jacoblyles• 15 years ago

I don't miss the "good old days" when the establishment media sources went unchallenged. I'm happy that I have a range of dissenters to choose from to get my news and analysis. I'd rather listen to Radley Balko than Walter Cronkite or, egads, FDR. Cops have been abusing their power forever, but who was reporting on it?

jeremymims2• 15 years ago

This is a very fascinating set of comments. We have people that believe that the news is irrelevant, mere entertainment, a form of brainwashing (!), and something that only encompasses quick hit reporting. Then we have those that argue for more specialization since it works just fine for Pandora and Netflix. It seems to be a minority position that a diverse set of news creates a better informed citizenry and this is something desirable. I'm not sure if this is just among techies or if this is a broader belief. I'd be interested in your thoughts.

Symmetry• 15 years ago

I very much see what the author is getting at, but I think he mis-diagnoses the problem. To the extent that the news is homogeneous then, all things being equal, we're going to get stuff that panders to the lowest common denominator, not in depth or challenging reporting. I mean, have you watched cable news recently?

I think that more than just have everybody have the same source of news the writer would really prefer that that news was more in depth and critical than most of what you find on television, or in other words that other people should embrace his preferences in news watching. I probably agree with him! But in practice I think talking about or trying to achieve the first when you really want the second is going to be counterproductive.

anamax• 15 years ago

> To the extent that the news is homogeneous then, all things being equal, we're going to get stuff that panders to the lowest common denominator, not in depth or challenging reporting.

You don't understand the proposals for "common news".

They're all basically "you'll see what I think that you should see I'll tell you that it's good for you and that I'm not censoring anything important."

mbesto• 15 years ago

Can't the same be said about news outlets with agendas?

For example people who only watch Fox News or read the Daily Mail.

jdietrich• 15 years ago

I don't know about the US, but here in the UK the easiest way to find out someone's political perspective is to ask them what newspaper they read. We just don't have a national newspaper that doesn't have a political agenda. You can choose a paper, safe in the knowledge that nothing you read will challenge your world view or upset your prejudices. There's nothing stopping you from reading all the other papers, but the only people who do are Media Studies students and PR men.

As explained in 1987: http://www.youtube.com/watch?v=DGscoaUWW2M

Personalization Isn’t the Future of News (I Hope)

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