Ask HN: french start-up in a difficult situation, looking for feedback/ideas.

Hi All,

I am the founder of a french start-up in a difficult situation, and I am looking for fresh perspective of what to do. I feel HN is the best place to ask. So please take a few min, and tell me what you think.

We are a small software publisher, our product is a heavy client (too computations-intensive to be web-based) and we are at a crossroad. Our numbers are much better this year but our current market position is weak and 20-30% of our customers are either dying or moving to new markets. I am not sure the market will be big enough for us in a few months : our value/price ratio being unadapted to a small market with small companies.

Because of that, I am thinking about our next move if the situation/market doesn't improve. I see basically 2 opportunities:

- Mercenary coding : we are a team of experienced python coders (over 50k in python + a few k in C or C++) with a complete production pipeline/organization. We know how to ship (complex) software in time. This may be interesting for some, but I feel the time to build the connecting with the potential buyers may be too long. As I said, we are located in France, not Cali.

- Selling the company to a software group/big company : Our tech is innovative and quite solid but our marketing is not very strong (we try to be clever but good marketing costs money). A group that have the proper marketing and distribution infrastructure would have a good ROI selling our tech through its channels. Again, our location doesn't help to connect to US software publisher (most are in our markets).

So, what do you think ? What would you do ? Other ideas ?

Thanks,