How Buffer was featured on over 100 blogs in just 2 months

by LeonW • 15 years ago

14 6 15 years ago

pstack2• 15 years ago

More evidence that it's hard to fail when your business plan is built around catering to attention-whores and spammers. It's sort of the "invest in staple vices like beer, no matter what the economic climate" of the modern age.

LeonW2• 15 years ago

Hi Pstack, oh right, I totally understand your view and you are right it is sometimes quite hard to differentiate between Apps that make your life easier and those that turn you into mindless bots.

We take every step possible not to cross that line with Buffer and a recent feature of "tweet now" hopefully puts us safely on the "make me more efficient" side of things instead of "make me a spammer".

What do you think about that? Would love to hear your views.

IsaacL• 15 years ago

Hey, good to find you on here. I've been impressed by the way you've managed to promote Buffer - you've certainly worked hard on it. It seems like you've also gotten good at writing promotional copy, especially since English isn't your native language.

Anyway, personally, whenever I hear a marketing 2.0-type person talk about "relationships" and "conversations", I feel like there's a bit of dishonesty going on. The truth is the marketer has something to sell, that's their real priority, and there's nothing wrong with that. But again, just my opinion. Would love to hear your views...

pstack2• 15 years ago

I mean no slight on your service whatsoever. My commentary was more with regard go what has become a truism of modern society. That being that you can't go wrong appealing to someone's ego. Whether that means helping them pimp their company or their personality. I suppose this is something that has always been a truism, but only in the last couple decades has it approached the point where it applies to nearly everyone with no entry barrier. From a grade school kid to a grandmother and from the soccer mom with a trinket to sell on the side to the serial start-up guru onto the next huge thing. If you can facilitate that, you're onto an almost sure thing. :)

askaaronlee• 15 years ago

Awesome blog post Leon! thanks for sharing.

How Buffer was featured on over 100 blogs in just 2 months

Related Stories