Ad-supported Kindle to ship May 3rd

http://www.engadget.com/2011/04/11/ad-supported-kindle-to-ship-may-3rd-saves-25-adds-lot-of-enti/

by there • 15 years ago

18 11 15 years ago

cvander• 15 years ago

I'll be happy to pay the extra $25 for the regular version. The ad block included works just perfect ;-)

nagrom• 15 years ago

I absolutely agree. Although the comments on engadget suggest buying the cheap version and reflashing it with vanilla firmware which could be a nice thing to do.

kariatx• 15 years ago

I don't know if I'd be interested in cultivating customers who are that price sensitive, especially with so many publishers insistent on the 12.99 price point for new Kindle books. Seems like a weird move for Amazon.

dotBen• 15 years ago

It is interesting that Amazon calculate $25 to the the ARPU they can achieve from the advertising generated over the life of the device, yet for most people I've asked $25 doesn't seem to be enough of an incentive/saving.

Not sure what conclusion to draw from that.

larsberg• 15 years ago

Given the $10-13 price point for most Kindle books, I'm honestly surprised Amazon isn't giving the device away to customers who already spend more than $100 / year and don't have one.

StavrosK• 15 years ago

Oh, they will. Wasn't there a projection about this here recently?

kgroll• 15 years ago

http://news.ycombinator.com/item?id=2266193

awa• 15 years ago

Something like a free kindle to all new Prime subscribers?

tomkarlo• 15 years ago

Unless you can force folks to buy a minimum number of books, giving it away for free would just be too ripe for abuse. Giving it away at slightly below cost would make sense (and they might already be doing that, essentially.)

rodh257• 15 years ago

To be honest, I've never liked the screensavers on my Kindle (probably makes me uncultured, but I read programming books almost exclusively.) Always wondered why I couldn't change it easily - guess this is the reason. $25 isn't a great deal of a saving, 30-40 seems like a better saving, but I'd still choose it, I'd actually prefer to see advertising which may interest me on the main screen, especially if it uses Amazons recommendation engine to show me books that I would like.

I guess the main advantage of this is that Amazon can say things like "starting from $114!" even though many people will choose the ad-free upgrade. I'd also imagine that down the track they'll move it down to $99 ad-supported, which would be great for marketing.

daimyoyo• 15 years ago

Won't buy one until they have full color displays. While I understand that the battery life of the e-ink is far and away superior to any color display, every time I see a Kindle, (or any e-ink display) I can't help but see the old dot-matrix gameboys. Having read books on my iPad, I don't think I can go back to monochromatic displays, regardless of price or battery life advantages they offer.

Ad-supported Kindle to ship May 3rd

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