AnyLeaf (YC S10) — Putting an End to the Old Supermarket Circular

http://www.xconomy.com/san-francisco/2011/03/29/anyleaf-putting-an-end-to-the-supermarket-circular/?single_page=true

by dirtae • 15 years ago

55 26 15 years ago

ams61103• 15 years ago

I'm not interested in getting an email of what's on sale any more than I am in getting the paper circulars. I shop when I need food and when I have time, and I make price/product decisions on the spot in the store. Thumbing through circulars and clipping coupons is not how I want to spend my time. At all.

However if services like this do lead to the end of the junk-mail weekly circulars, I will be happy about that at least.

dirtae5• 15 years ago

We hear you, and that's why we just launched our iPhone app. It's a bit buried in this article, but it's mentioned about halfway through. The app makes a great complement to our website, allowing you to view a shopping list created on the web on your phone, but it's also useful by itself, without using our website or email.

http://itunes.apple.com/us/app/anyleaf/id424688443?mt=8&...

Also, the deals that we show you in our email are the very best deals (we compare to historical prices to identify them) and are personalized for you (you can hide categories and individual products). We hated thumbing through the traditional circulars, so we're trying to eliminate that pain by showing you directly relevant deals.

ams61103• 15 years ago

I tend to be pretty loyal to one supermarket (chain and location); it's on my usual commute, I like their produce, and I know where everything is. Saving a few dollars by going to another store, has an overall negative ROI for me. Does this offer me anything then, or are you really targeting the folks who will shop wherever the absolute best prices are that week.

AjithAntony• 15 years ago

What about The Grocery Game.

http://www.thegrocerygame.com/

gte910h• 15 years ago

Many people are considerably less well off, and have more time than money.

ams61103• 15 years ago

And these folks have iPhones and use the internet to find bargains? Maybe they do... just asking.

krsgoss• 15 years ago

Pretty interesting. I would definitely use this if it was in my market. I don't bother using circulars given the hassle of searching, comparing, and clipping. I'm also not a fan of how much they contribute to the junk mail epidemic we have.

There's a lot of interesting data to be consumed here if you can collect it from the various chains and regions. Good luck!

zach• 15 years ago

I love this! CouponMom is a nightmare (especially on mobile) but has great data so I slog through it. Anything would be better, but this looks excellent.

I always wonder where to go for my next fix of Diet Coke 12-packs, so I can't wait for AnyLeaf to come to LA.

dirtae5• 15 years ago

Glad you like it!

Figuring out where to stock up on soda is one of our most popular use cases. Diapers too.

jayzee• 15 years ago

It is a nice idea with a large potential. A challenge that comes to mind is that right now the older folks cut coupons etc. And the younger ones surf for deals on the internet. There is an overlap in the two sets but it is small.

One suggestion would be to pick a city/area where more people are into coupons and circulars and start from there. I feel that places where old peeps hang out (Florida) as opposed to Sunnyvale? might be better hunting grounds.

Sounds promising though!

qeorge• 15 years ago

I would actually use this. I'd love you if you suggested recipes based on what's on sale nearby.

Nit: you're not available in my area (27605), and you made me enter my email to find that out. If this wasn't a YC company I was curious about, I would have bounced.

joshstaiger3• 15 years ago

Good feedback, thanks.

Tyrant505• 15 years ago

That's what my startup is doing, but also incorporating social and kitchen data.

dirtae5• 15 years ago

We experimented with a multi-step sign up process where we first prompted for a zipcode, then prompted for an email address (letting you know at that step whether we had data for your zipcode), but a multi-step sign up process felt too heavyweight given that we really only need two pieces of information to create an account.

If we don't have data for your zipcode, then we don't send you email. We just keep your address on file so we can notify you when we launch in your area.

Suggesting recipes that use deeply discounted items is a good idea.

physcab• 15 years ago

I'm not sure how useful it is yet. I've looked at the website quite a bit and have downloaded the IPhone app.

On one hand, its true that certain places are known for good deals for certain items. If there is a specific cleaner I buy for my house, it doesn't matter which store it comes from as long as it's the cheapest.

But food is different. I'm more concerned about quality, shelf life, ease of shopping experience, and availability. There's probably a reason why strawberries at CVS cost $1 vs $3-$5 at Whole Foods. However, if there is a Farmers Market 2 days later and they sell strawberries for $5 - $10, I'd hold out and pay the higher price because I want to support the community and I know the strawberries might actually be better.

Maybe there is a way you can tap into the social consciousness. For example, my mom is very proud of her ability to compromise quality and price. She will tell me something like "go Safeway to buy bread items, but go to Nob Hill if you want meats".

fido• 15 years ago

I just signed up and was bombarded with Chef Boyardee, Kraft Mac/Cheese, Oscar Mayer injected/processed meats, etc.

I'm a price-sensitive Whole Foods and Trader Joe's shopper in Palo Alto/Mountain view and would love to have great sale notifications from these locations.

Also, most of my friends are the same way. Food at these locations is expensive and we aren't super wealthy so pricing is really painful sometimes.

Either way, great job. I love the site/app/idea and this space is ready for an idea like yours. Cheers!

joshstaiger3• 15 years ago

You can hide items and product categories you’ll never eat.

I hate eating processed foods, too. Just click the hide buttons next to those categories (Snacks, Canned Foods, et all), and you won’t see them again.

Unfortunately we don’t have Trader Joe’s or Whole Foods yet, though :(

hariis• 15 years ago

Is scraping data from the stores' site legal? Even if it is, is it a viable approach?

Edit: Is there a way you could work with the stores to get the deals directly?

cing• 15 years ago

I feel like there is a big opportunity for a mobile grocery shopping app. I don't want something to help me make a grocery list, I want something to hold and geek out with while I'm shopping to make informed decisions.

Often I visit the farmers market and I haven't a clue what a good deal produce is. No fliers involved. I want plots of average prices in the correct units. Are the prices lower than average for this season? I want to know how to pick good/ripe produce.

AnyLeaf looks like a good step in that direction...

dirtae5• 15 years ago

If you look at the page for an individual item on our website then we show you some historical pricing information. For example, if you visit:

http://www.anyleaf.com/product/navel-oranges

Then you'll see that 25 cents / lb is the low price we've seen, 97 cents / lb is the most common sale price, and so on.

This data is only available on our website and isn't in the iPhone app yet, but we'll be adding it to the app in an update.

jon9142• 15 years ago

This is pretty neat, and I'd definitely use this once it expanded to cover the stores I visit (WF, TJ's, Target) and a broader range of items. The one pitfall for the current market is that stores that don't run circulars or stores for which the circulars are harder to scrape are important but harder to get at.

For example, Whole Foods and TJ's are substantial players in the Bay Area market as well as discount stores like Target where there's a mix of the everyday low price model and sales on loss leaders. What are your plans to tackle stores like those?

Overall, this is a good start, and I look forward to seeing this fleshed out more.

dirtae5• 15 years ago

We support grocery items at Target right now. In the future we'll expand our coverage to include household goods like toilet paper, paper towels, and soap. One non-grocery item that we already cover is diapers, due to popular demand.

Trader Joe's is tricky because they don't have a traditional weekly ad. They do have the Fearless Flier, which includes some pricing information, so we may be able to use that as a source of information. Eventually we'd like to work directly with stores, and if we could do that with Trader Joe's it would be huge.

Whole Foods does offer a list of weekly deals on their website. However, they often use their deals to promote unique / novelty items like salmon candy and "meatloaf cupcakes". If there is enough demand, then we'll add Whole Foods.

Right now we're focusing on the low-hanging fruit of stores that have a traditional weekly ad. The complete list of Bay Area stores that we support is: Safeway, Lucky, Nob Hill, Raley's, Target, Walgreens, and CVS.

jon9142• 15 years ago

Thanks for the clarification. I missed the Target inclusion on the basic things I was looking for because it's based on the circular, which has fairly little in the way of food items.

With Whole Foods, the best (and most pragmatic) deals they offer aren't at all on their website and must be tracked in store. I think that there is a market for including Whole Foods, not in the novelty items, but in comparing natural/organic commodities that are popular enough to be carried by Target, Safeway and even Costco. On those fronts, WF is frequently the cheapest.

Do you have plans to, perhaps, crowdsource some of the price reporting similar to how gas price comparison sites are done?

AnyLeaf (YC S10) — Putting an End to the Old Supermarket Circular

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