Why does apartment hunting still suck?

There are so many apartment hunting websites, but they're all so terrible. Most are just covered with ads and redirect to listings created on other sites. Rent.com is decent, but it's still a little "meh" - it just feels like it has no heart. Padmapper is decent, but it just feels like a pet project that isn't innovating any more.

I feel like this is a market with no real great tool for this. I can't say that anything that I've used has given me a "wow what a great experience" reaction.

I don't know what the "best" way of doing this would be, probably very similar to how other sites do it, but just with minor tweaks to make them more relevant or something.

Just some thoughts from somebody currently looking for an apartment!