Ask HN: Viral potential of my startups trailer (joinbox.com)?

Hey there,

we are close to private beta release of joinbox, a sweet website that unites social actions, emails and online news. I have made a trailer which gets insight into the service: http://joinbox.com

We are now considering how we could promote it. Do you think, it has viral potential? If so, does it make any sense to give it a small spin with something like (chargeable) buzzfeed boost?