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Hawk-Eye ball-tracking firm bought by Sony

http://www.bbc.co.uk/news/business-12670063

by adw • 15 years ago

1 1 15 years ago

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adw• 15 years ago

If you're unfamiliar with this; Hawk-Eye is the system used in high-level tennis and cricket to do computer-assisted refereeing. They've got a lot of IP for camera-based systems (think Kinect) and there are obvious gaming applications here.

But the really big angle: FIFA are probably going to bring in goal-line cameras, Hawk-Eye are in pole position to provide the systems driving it, and the tie in with the FIFA game franchise (already, I believe, EA Sports' biggest property – even over Madden and Tiger Woods PGA Golf) has to be, well, a thing.

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