Competitor launches a better product at lower price. How do you respond?

http://www.quora.com/Youre-a-product-manager-and-product-is-set-to-launch-on-Tuesday-On-Monday-a-competitor-launches-a-better-product-at-lower-price-How-do-you-respond

by hiromichi • 15 years ago

17 9 15 years ago

quora.com

patio112• 15 years ago

I do not see any information in that scenario which would cause me to rethink my product or marketing strategy.

Joakal• 15 years ago

What kind of project do you have? First-entrant, stealthed or not etc?

patio112• 15 years ago

None of the above. Projects are in my profile.

I think substantially identical or better products are often outcompeted either by niche selection or marketing execution, and think that if price matters in your market you already have a problem in your business plan.

johnrob• 15 years ago

Trick question. Respond to customers, not competitors.

VladRussian• 15 years ago

harakiri.

zwadia• 15 years ago

You take a contemplative whizz. And then go back and keep kicking arse.

middlegeek• 15 years ago

Make your product better than theirs. People pay for quality.

dablya• 15 years ago

You people need to watch the Wire - http://www.youtube.com/watch?v=e40s0RELPCs#t=2m04s :)

Competitor launches a better product at lower price. How do you respond?

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