The Real Story of JPG Magazine - a cautionary tale for founders

http://powazek.com/posts/534

by eli • 19 years ago

33 12 19 years ago

powazek.com

eli2• 19 years ago

There's also a discussion on MeFi: http://www.metafilter.com/61170/Heather-and-Derek-are-suddenly-out-of-JPG-Magazine

run4yourlives• 19 years ago

Moral of the story: You can dress it up however you like, but there is only one person at the top, always.

mynameishere• 19 years ago

I'll just throw out a bit of advice for no good reason: Don't name anything after a file format. They tend to go obsolete.

dpapathanasiou• 19 years ago

For no good reason, indeed.

The guy behind mp3.com didn't seem to do to badly. ;)

jason132• 19 years ago

As true as this account may be, It would have been in the author's interest to not reveal it at all online, Since after all he still has equity in the company.

eli2• 19 years ago

Maybe he cares more about his creation (not to mention his reputation) than his equity...

jason132• 19 years ago

As true as this account may be, It would have been in the author's interest to not reveal it at all online, Since after all he still has equity in the company.

Prrometheus• 19 years ago

You should submit this to Reddit.

bootload2• 19 years ago

'... 8020 bought JPG from Heather and I for a modest sum ...'

This bit caught my eye. I wonder what the condition of sale was? At this stage I would have either kept the 2/3 partnership (assuming equal and maintain control) or completely sold out making the ownership clear. You can't have it both ways. Selling out brings its own set of problems.

'... It would have been in the author's interest to not reveal it at all online ...'

I tend to agree with their thinking in telling their story. JPG was an public online community. Exposing problems in the open, certainly gives fair notice to the community who for all intensive purposes helped create it. In the end some story is going to be told. It may as well come from someone from the inside even with the possibility of legal action.

bootload2• 19 years ago

what I didn't realise at the time posting this is that the Heather mentioned here is from flickr ~ http://laughingsquid.com/jpg-magazine-founders-leave-8020-publishing/

budu3• 19 years ago

There's a lot more to this story. If they gave up because the CEO re-wrote to bio page and took down the links to old issues of the mag then they're gave up too easily.

awt• 19 years ago

Why did he start off saying "don't lie?" That's not what the post was about.

The Real Story of JPG Magazine - a cautionary tale for founders

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