The Fallacy of Customer Development

http://www.ashmaurya.com/2011/01/the-fallacy-of-customer-development/

by DanielRibeiro • 16 years ago

26 5 16 years ago

coderdude• 16 years ago

Holy moley this blog has some good reading material. I'll be printing it out to finish reading it tonight before I go to sleep, along with the articles linked at the bottom (related posts).

This is especially interesting to me because I was recently pointed in the direction of this PDF: http://www.stanford.edu/group/e145/cgi-bin/winter/drupal/upl...

The PDF is a good read so far. I'm about a 1/3 of the way through it. My mentality has always been of a "build it and they will come" type, and reading about customer development has made me take pause and try to really think about my approach to developing a product and reaching customers.

hsuresh• 16 years ago

Here is the link to the book:

http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/09...

acconrad• 16 years ago

If you want an even quicker read, as 4 Steps can be quite redundant (or not relating to your business), check out The Entrepreneur's Guide to Customer Development:

http://www.custdev.com/

ashmaurya• 16 years ago

If you're interested in customer development / lean startups as applied to web products, also checkout the book roughcut: http://news.ycombinator.com/item?id=1977124

swombat• 16 years ago

Very good! I've linked to both of those on swombat.com and added you to my RSS reader. Keep the good stuff coming :-)

The Fallacy of Customer Development

Related Stories