2k new sign ups from Product Hunt

https://marketingexamples.com/conversion/product-hunt

by harrydry • 7 years ago

1 1 7 years ago

harrydry• 7 years ago

ALways been interested by how Product Hunt works. Have launched there half a dozen times in the past and never got anywhere. Last week I launched my new startup [1] and was voted Product of the Day. Here's a summary of what I learnt:

1. Don't launch straight away. Having a small following of “fans” on launch day goes a long way. Product Hunt multiplies current momentum.

2. The goal of a Product Hunt launch is not upvotes. 100 upvotes and 100 email sign-ups is more valuable than 1000 upvotes and a site which can’t convert anyone.

3. Schedule launch for 12:01 AM PST. Make gif. Write good first comment.

4. Product Hunt launch is the day your karma comes full circle. The support you get is proportional to the support you've given throughout the year.

5. Don't overshare. Don't ask for upvotes. I can assure, you this stuff does more harm than good.

[1] https://marketingexamples.com

2k new sign ups from Product Hunt

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