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New Hotmail overshoots audience

http://news.zdnet.com/2100-9588_22-6181819.html

by willarson • 19 years ago

1 1 19 years ago

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willarson• 19 years ago

I think this article has some interesting points about tailoring things to your audience, and thinking about who your audience is.

Specifically for Hotmail, I prefer the newer Windows Mail (or whatever they call it this week) version to the old Hotmail, but my mother was completely unable to use the new version.

I guess this is the danger when trying to create a product that is all things to all people... Microsoft's solution seems to be to have two products and pretend they are just one.

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