Ask HN: Name your company after your first product?

Most YC companies have eponymous names. You make a product called Airbnb, so you call your company Airbnb Inc. There are some counter-examples (like 280 North), but they seem to be the exceptions.

But then there are the various "Labs" startups and 37 signals type shops that use umbrella names, which seems to work better if you release multiple products.

I'd appreciate any advice about which approach to take, assuming you're starting a fairly normal company that is going to start with one product but is likely to eventually build more.