Show HN: Any UX suggestions for my auto dealer website?

https://www.southernpalmsmazda.com/

by jeremyreel • 7 years ago

6 13 7 years ago

uberman• 7 years ago

What is the ONE thing you want me to do when I land on the page. Whatever that is, it should be the clear "call to action". The primary CTA (red button, popup window) at the moment is the chat feature. Is that the thing you want me to do most?

jppope• 7 years ago

no need to have a duplicate home icon if the logo will send you home

nyx_• 7 years ago

The big red "LIVE HELP" button on the left flashes before disappearing then animating back in from the left of the screen. Likewise, the counting-up animation of the number of vehicles available lags halfway through, maybe because other elements are loading in.

If you're going to do animation stuff like this, it had better be perfect. That said, I think it's tacky in the same way that the marquee tag was tacky, i.e. just because you can doesn't mean you should.

Oh, also, "LIVE HELP" buttons invariably connect me to some idiot chatbot. Being spamfucked by a chatbot is unpleasant in the same way that being startled by a retail employee asking if I need help is unpleasant. Generally, if I need to contact your business, I'll do so of my own volition. Might want to consider that there are other people who have similarly negative reactions.

Waterluvian• 7 years ago

Your dealership is a local one focusing on local customers, right? "LIVE HELP" really ought to connect me to your receptionist or give me a phone number or not be there.

Just my 0.02.

dang2• 7 years ago

We tweaked the title a bit and added "Show HN", which is the convention for sharing what you've made and asking for feedback about it. Hope that's ok!

tyingq2• 7 years ago

The footer suggests it was built by an agency with 3000 other auto dealer customers. Show HN is going to get pretty busy if agencies start posting all their work.

dang2• 7 years ago

You can say that about anything. Category theory gets old pretty quickly too. What makes a topic interesting for HN is when it hasn't been repeated yet, and this one seems unusual in that way. However, it's the kind where on-topicness depends on intent. If the intent was intellectual curiosity (e.g. to get interesting feedback), that's great; if it was just promotion, then it's spam. Spammers don't normally ask for UX suggestions though.

rgbrenner• 7 years ago

Is Show HN for this? This isn't a startup, or some developers pet project. This is a very standard website made for a local car dealership.

And in the footer, there's a link to DealerOn: https://www.dealeron.com/ A web dev agency for car dealership websites. I quote: "We help over 3,000 car dealers..."

This looks very much like spam.

Maybe you should take some of the money you charged for building this and hire a UX consultant.

gmt2027• 7 years ago

Coincidentally, I just picked up a Mazda CX-3 last weekend. You definitely want to have filters for standard things like transmission (auto/manual) and fuel type (petrol/diesel). If these options exist I didn't see them on mobile. None of the sites I used had filters for Mazda's own colours which would have been good.

The popups are intrusive. I have limited patience for that kind of thing when shopping online. When there's money to spend (and car money too), my mental Internet filter is in the strictest no bullshit mode. Popups lower trust, go unread and would have sent me back to Google.

retox• 7 years ago

Please don't post this kind of thing here.

ryanmickle• 7 years ago

The best thing I can possibly recommend is doing user research. Nothing uncovers UX issues more effectively. And it’ll be painful to watch (and not guide) if it needs fixing.

petraeus• 7 years ago

Looks the same as the other 1 million wordpress landing pages out there, nothing special about it at all.

Show HN: Any UX suggestions for my auto dealer website?

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