Ask HN: What's Wrong with Google Analytics?

Hello, recently I've relaunched my SaaS [1] which is 90% based on Google Analytics API. When I'm trying to market it or talk with different people about it, many of them are either running away from Google Analytics or recently replaced it with another software.

I don't see any objective reasons to do that, apart from today cliché, that Google is evil. Am I missing something big?

[1] https://www.statsglitch.com