Crowdbooster (YC S10) Launches Twitter Analytics with a Twist

http://mashable.com/2010/11/17/crowdbooster/

by mlinsey • 16 years ago

99 20 16 years ago

swombat• 16 years ago

Sounds good. I've signed up for the Beta. I'm a stats whore, as are, probably, many Twitter power users.

I guess the monetisation is pretty obvious - charge businesses for analytics - though I wonder how they'll tier the pricing. After all, many tiny, broke businesses are very active on social media, so activity won't be a good way to split it...

mlinsey4• 16 years ago

Thanks for the interest!

We're starting with just a free version for consumers and one price all for paid users. Our first paid feature is reporting, which at $200/mo makes sense for any business which currently has an employee spend hours compiling Twitter reports by hand. In our many conversations with businesses, we found this to be surprisingly common, and just as painful as you might imagine.

When we add additional paid features, we might add additional tiers of pricing depending on what makes sense for those features, grandfathering in old customers as appropriate. For now and the foreseeable future, there is just one price.

rgrieselhuber• 16 years ago

Congrats guys! Looks great.

pg• 16 years ago

I started using this app myself at about the time I started using Twitter, and it has helped me to understand Twitter a lot better. It's quite interesting how different types of tweets spread. E.g. this tweet

http://twitter.com/paulg/status/27959363780

got a large number of retweets but had a comparatively small total reach because it was retweeted mostly by hackers, who didn't have many followers. Whereas the retweets of this one

http://twitter.com/paulg/status/25998745559

generated a much larger total reach, presumably because it was about Twitter itself, and thus was retweeted by some community insiders who had lots of followers.

Maybe my experience is unusual because I happened to start using both at the same time, but I couldn't imagine using Twitter without Crowdbooster.

harscoat• 16 years ago

What's interesting about "reach" though is that it seems not correlated with influence, as in the test done by Christakis and Fowler http://edition.cnn.com/2010/OPINION/11/16/fowler.christakis.... So maybe your 1st tweet had much more "impact" (>number of retweets could already indicate that btw) even if much lower reach.

A 2cts idea on impact ('did it resonate with your crowd or cross the board'), staying on twitter (vs. if people did sthg you recommended to do like in their study 'buying a book') could be to see the n degrees of cascade retweets. Ie. if your direct follower retweet that's "level 1 retweets" if some of their own follower retweet "level 2 retweets" etc. to see if there is a cascade effect or not.

physcab• 16 years ago

This doesn't strike me as a particularly surprising insight though and I think any serious twitterers would know this already. I've only written a few blog posts, but when I wrote about something popular (Google Prediction API) it got picked up by MIT's Technology Review. The other ones no one really cares about.

People seem to appreciate context more than raw data. If you can tell them the "whys" so you didn't have to presume, then you've got a valuable service.

kineticac• 16 years ago

Congratulations Crowdbooster team!

These guys are awesome, they helped a lot of companies out already with their social media optimization.

sahillavingia• 16 years ago

Been using this ever since I met the guys at Startup School. Awesome dudes, awesome product. I use it daily. :)

cnaut• 16 years ago

Awesome! I have been using this for a while now and it really lets you look deep at your tweets and understand their individual impact as well as notice patterns in your tweets.

seiji• 16 years ago

Crowdbooster.com SEO is all wonky. First result for crowdbooster: blog.crowdbooster.com. Second result: a URL with GA cruft. Third result: specific blog post. Then nothing.

edit: Oh, on their homepage it says they changed names from Conversely to crowdbooster on three days ago. Maybe things haven't had time to adjust.

  domain:                          crowdbooster.com
  created:                         11-Nov-2010

mlinsey4• 16 years ago

We just moved to the crowdbooster.com domain (formerly converse.ly) and re-did our landing and about pages in the past few days; SEO is definitely something we need to look at soon. We're loyal GinzaMetrics (YCS10) users so that should help us fix everything pretty well!

TariqWest• 16 years ago

Sweet, congrats to Ricky and the team!

gms2• 16 years ago

This looks nice, but why do so many online services have a delay between signing up for a beta and actually getting access? It is incredibly annoying.

The situation would be improved if you could tell me when to expect the invite instead of a vague 'soon'.

mlinsey4• 16 years ago

Thanks for your interest! And our apologies for the delay in sending out invites.

For us, it's actually really important to let people in slowly. A new user signup is the most expensive event for our infrastructure by a huge margin, since we do lots of queries to Twitter and lots of additional number-crunching behind the scenes. A big, sudden burst of signups, especially if it included several big Twitter celebrities, would result in a bad experience for everyone. We've been getting a very healthy number of signups so far, but we will try to invite everyone in within the next couple weeks.

gms2• 16 years ago

Thanks for the reply. I understand the need to index and pre-process the data, but 'within the next couple weeks' is good to know, vs a vague 'soon'. I look forward to it.

kyenneti• 16 years ago

Congratulation on the launch. I can't help but make this comment as the first impression I got on the design is that it is similar to a site I know. ( Let me mention that I am no designer). Here is the site http://www.sheamediaco.com/

jmarbach• 16 years ago

Wow, another twitter analytics product... Their customers (companies) should not be solely focused on their twitter reach. I think an interesting feature would be to see the influence that twitter has on Facebook sharing and vice-versa. Besides, how many small businesses's are able to make $200 ROI each month by taking a look at a few graphs which tell them what they already know?

mlinsey4• 16 years ago

Our initial paid offering is priced based on back-of-the-envelope estimates of how long it takes a full-time employee to manually create the reports we generate, and what these employees are typically paid. For these brands, the benefit they see from social media is quite large, as evidenced by their willingness to spend on dedicated headcount or equally expensive consultants.

It's true that not every business is investing this much in social media now; we think this will change dramatically over the next few years, in part because products like ours will make it more apparent what the ROI from effective social media campaigns can be.

pagefruit• 16 years ago

The graphs look great (and actually useful). Does anyone know what they're using to make them?

jerome_etienne• 16 years ago

"signup" is not signup. this is just collecting your email. not giving you access to the apps.

Crowdbooster (YC S10) Launches Twitter Analytics with a Twist

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