Introducing Boutiques: a new way to shop for fashion online

http://googleblog.blogspot.com/2010/11/introducing-boutiques-new-way-to-shop.html

by ordinaryman • 16 years ago

18 24 16 years ago

googleblog.blogspot.com

robotron2• 16 years ago

If you have a vagina.

ovi2562• 16 years ago

I don't care if you're sexist, just keep it out of HN mkay ?

3/10, almost chuckled.

dagw3• 16 years ago

In what way was that sexist? As far as I can see there is no menswear section. The most you can accuse the original comment of is being insensitive to transvestites.

dagw3• 16 years ago

Sadly that seems to be the case. Unless I'm missing something there doesn't seem to be too much there for those of us with a penis. Seems like a bit of missed opportunity if you ask me.

yanw• 16 years ago

At this time, Boutiques is only available in the U.S. and only for women’s fashion, but we plan to expand in the future

bruceboughton• 16 years ago

Is this the first Google property not to have their characteristic design?

phragg• 16 years ago

this just shines light that anything in the string Google gets rushed to HN front page.

ill revisit when theres mens clothing

gabea2• 16 years ago

I am really starting to believe that Google does not have any designers working for them. What is with the search engine like feel for a website that has to do with fashion?

I understand if you are just selling regular goods online, but for something that speaks to peoples eyes should there not be some decent aesthetics involved.

dsplittgerber• 16 years ago

Have you actually clicked through to boutiques.com? It looks just like many other online fashion shops do.

gabea2• 16 years ago

Yes I did click through, but I still stand on my original comment. You would think that for Google being as massive as they are and for the unique fact that this is spun off without the word Google in front of the site name that they would spend some type of ample effort presenting a more eye pleasing site. My expectations for other online fashion shops are far less being that they are not Google.

mtsmith85• 16 years ago

I would disagree ... Look at: http://jackthreads.com/ http://www.gilt.com/ or http://seshday.com/ I'd say that the majority of online fashion shops -- actual shops, not just a designer's site -- often have well designed, well thought out sites. Boutiques.com looks just like a very sterile, google site. No "fashion" at all.

(Disclosure: I work for Thrillist, the parent company of JackThreads. But I'm speaking for me and only me, in the comment above.)

zingo2• 16 years ago

Would guess it's based on their acquisition of http://www.like.com/

Edit: Yes, http://www.ibtimes.com/articles/81927/20101115/google-fashio... http://techcrunch.com/2010/11/15/google-to-enter-fashion-sho... http://tech.fortune.cnn.com/2010/11/17/googles-boutiques-com...

andrenotgiant• 16 years ago

Interestingly, the whole site is blocked from Search Engines with NOINDEX, NOFOLLOW tags.

I can imagine why they would block product pages, given that its basically an affiliate site, but even the homepage? Google sure is playing it safe.

antareus• 16 years ago

Too bad there's no section for males. Clothes shopping is so hit-or-miss in department stores, especially if you know exactly what you want.

jaxn• 16 years ago

I was really hoping they had men's suits. I wear a somewhat difficult to find suit size and would love for Google to provide me one place for OTR suits in my size.

lukeqsee• 16 years ago

Has Google lost their focus?

Are they trying to be everything to everyone? It seems everything in the last two years has been unfocused, and consequently, ineffective. (Go is an exception.)

Do you agree?

prodigal_erik• 16 years ago

At its heart, a corporation is just a pile of money that hires people to make itself bigger somehow. The expectation that it confine itself to a few related lines of business is a reaction to the fad in the 1960s of making leveraged buyouts of arbitrary companies to game the share price of the resulting conglomerate.

dagw3• 16 years ago

This is a search engine optimized for searching for a very specific type of information. Then they've tacked on a way to monetize those searches. What could be more 'core' to Google than that? As such it seems to be the most focused product they've released in a while.

alexophile• 16 years ago

This reminds me of Polyvore(http://polyvore.com/) - which has a few ex-googlers among their ranks. Most notably, Sukhinder Singh Cassidy, their CEO (via Accel) was the president of Asian-Pacific and Latin American Markets.

zachware• 16 years ago

Are the product features 100% curated by humans/brands or is it pulling data feeds from Froogle (or whatever it's called now) and building outfits that way? Can't figure out the data?

jfarmer• 16 years ago

Just so people understand, Google is not happy that sites like Sugar, Inc.'s http://www.shopstyle.com/ are taking a chunk of commerce search away from them.

I'm sure it's all the more frustrating when they're building ad networks on top of their vertical search engines, too: http://shopsense.shopstyle.com/

Introducing Boutiques: a new way to shop for fashion online

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