Interesting logos are being replaced with boring ones

https://boingboing.net/2018/12/13/interesting-logos-are-being-re.html

by muzani • 8 years ago

26 9 8 years ago

mc323• 8 years ago

Except for 'Balmain', the rest became worse with the transition to bold sans-serif. The worst was Burberry's, it's like they now manufacture OEM car parts or something.

theoh2• 8 years ago

I'm not sure. In each case it's a transition from slightly pretentious and kitschy lettering to more-or-less carefully calibrated typography.

More people have the visual literacy to appreciate typography now than did 20 years ago. Maybe it's preferable to go with a more refined, subtle form of visual comm.

mc323• 8 years ago

I disagree. Rather than pretentious, I’d say style and individual character. The new logos remind me of the aborted redesign Gap went through (JC Penny as well).

These pretty much all look very generic. Something a machine shop in Indiana would pick for a font. Only one old logo/typeface did I find looked dated because it used a ‘toy’ typeface.

Semiapies• 8 years ago

Yeah, looking at the tech-sector ones, I remember when we'd see links here to designers griping about how ugly, naive, and poorly-designed those "interesting" logos were.

jobigoud• 8 years ago

Can these still be called logos?

Interesting logos are being replaced with boring ones

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